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Awards Case Studies

An inside look at the decision making and strategies behind the advertising and marketing campaigns entered into The Drum Awards. A host of case studies from brands entering into The Drum's industry leading awards shows.

3 days ago

3 min read

Vaginas Uncensored: Bodyform on shaking up social with 'Vaginas Uncensored'

3 days ago

2 min read

NYT and Birkenstock's 'Ugly for a Reason' mission explained

3 days ago

5 min read

Waitrose on serving up the 'most hospitable' branded podcast

27 Nov 2023

3 min read

The PlayStation campaign that reignited hype globally for experiences on PS5
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Search Case Studies

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28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
The Drum Search Awards

28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
The Drum Search Awards

28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
The Drum Search Awards

28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
The Drum Search Awards

28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
The Drum Search Awards

28 Nov 2023

3 min read
How Verint migrated websites without losing SEO momentum
The Drum Search Awards

28 Nov 2023

4 min read
Loop Earplugs saw great growth targeting night clubbers, festival-goers, and musicians, here's...
The Drum Search Awards

28 Nov 2023

4 min read
Inside CNN's SEO efforts to crack Brazil
The Drum Search Awards

Metaverse Case Studies

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29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
The Drum Awards for Metaverse

29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
The Drum Awards for Metaverse

29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
The Drum Awards for Metaverse

29 Nov 2023

2 min read
How EY has built out an award-winning metaverse lab
The Drum Awards for Metaverse

29 Nov 2023

3 min read
The metaverse helped promote independent artists, here's how
The Drum Awards for Metaverse

29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
The Drum Awards for Metaverse

29 Nov 2023

4 min read
Saweetie rocked the metaverse for the Super Bowl, here's how they did it
The Drum Awards for Metaverse

29 Nov 2023

4 min read
Adidas Original's venture into the metaverse explained
The Drum Awards for Metaverse

Experience Case Studies

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27 Nov 2023

4 min read
The secrets behind Cheerful Twentyfirst winning Experience Awards Agency of the Year
Experience Case Studies

27 Nov 2023

4 min read
Hyundai on how it pulled off a bold EV launch that won hearts and minds
Experience Case Studies

27 Nov 2023

3 min read
How Pinterest's step into the real world built its B2B credit
Experience Case Studies

27 Nov 2023

3 min read
Klarna's House of Y2K pop-up won over Gen Z, here's how Amplify did it
Experience Case Studies

27 Nov 2023

6 min read
Football Beyond Borders capitalized on the success of the Lionesses, here's how
Experience Case Studies

27 Nov 2023

3 min read
Why Michelob Ultra's Netflix Super Bowl partnership worked
Experience Case Studies

27 Nov 2023

4 min read
Why Budweiser's World Cup influencer strategy went big
Experience Case Studies

27 Nov 2023

2 min read
Stranger Things: The Experience launched fans on a perilous adventure through Hawkins Lab
Experience Case Studies

Design Case Studies

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29 Nov 2023

2 min read
Nokia brought its brand to life with a fresh take on event design
The Drum Design Awards

29 Nov 2023

5 min read
With its Sonic Trophy, Mastercard transformed rugby's player of the match accolade
The Drum Design Awards

29 Nov 2023

3 min read
Magpie studio on refreshing the Aero paint brand
The Drum Design Awards

29 Nov 2023

2 min read
Why Dentsu Creative made an impact at Christmas
The Drum Design Awards

29 Nov 2023

5 min read
Screenmedia on finding a new Thredd for Global Payment Systems
The Drum Design Awards

29 Nov 2023

2 min read
Penguin Random House on its Unburnable Book against censorship
The Drum Design Awards

29 Nov 2023

4 min read
How KitKat created a chocolate to celebrate Ramadan
The Drum Design Awards

29 Nov 2023

3 min read
The making of a brand identity fit for brand designers
The Drum Design Awards

PR Case Studies

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2 days ago

7 min read
Crisis at San Francisco Pride: How Bospar kept the event on the rails despite setbacks
PR Case Studies

2 days ago

3 min read
Ebay and Love Island on sparking an affair with pre-loed goods
PR Case Studies

2 days ago

2 min read
Dove turned its back on beauty filters. Literally. Here's why
PR Case Studies

2 days ago

3 min read
Calm and Hope&Glory nomalized suicide discussions with this Grad Prix-winning campaign, here's...
PR Case Studies

2 days ago

5 min read
Estrid's Human Renaissance campaign explained
PR Case Studies

2 days ago

4 min read
Weetabix milked a binary question for PR fame - it worked
PR Case Studies

2 days ago

6 min read
ZenAuto updated the Green Cross Code to account for EVs, it reached 4,000 schools
PR Case Studies

2 days ago

6 min read
Pragmatic on influencing the UK government' semionductor strategy
PR Case Studies

Content Case Studies

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3 days ago

5 min read
Waitrose on serving up the 'most hospitable' branded podcast
Content Case Studies

3 days ago

6 min read
How we hacked Australia's Super Bowl from a Pizza Hut
Content Case Studies

3 days ago

2 min read
NYT and Birkenstock's 'Ugly for a Reason' mission explained
Content Case Studies

3 days ago

3 min read
Vaginas Uncensored: Bodyform on shaking up social with 'Vaginas Uncensored'
Content Case Studies
Flo

3 days ago

7 min read
Flo Health on how its content drove daily app usage with pregnant mothers
Content Case Studies

3 days ago

6 min read
Enterprise Rent-A-Car made the most of its Uefa partnership with this award-winning conten...
Content Case Studies

3 days ago

7 min read
How Hiscox navigated a perfect storm of Google updates
Content Case Studies

3 days ago

7 min read
J.P. Morgan's award-winning 'Every Payment Speaks Volumes' campaign explained
Content Case Studies

Out of Home Case Studies

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4 days ago

3 min read
Uber Eats creates cultural moment to celebrate Ramadan, here's how
Out of Home Case Studies

4 days ago

6 min read
How programmatic DOOH poured success into Tiger Beer's global campaign
Out of Home Case Studies

4 days ago

3 min read
Maybelline on launching its falsies to the world
Out of Home Case Studies

4 days ago

4 min read
GSA created buzz around Google's geospatial software, here's how
Out of Home Case Studies

4 days ago

3 min read
How Rethink took Ikea window shopping to new heights
Out of Home Case Studies

4 days ago

3 min read
Harry's on how seeing the big picture delivered big sales
Out of Home Case Studies

4 days ago

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
Out of Home Case Studies

4 days ago

7 min read
How Posterscope and EE got late night commuters home safely
Out of Home Case Studies

Digital Advertising Case Studies

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3 days ago

2 min read
Flannels built brand fame with a never-ending TikTok party, here's how it worked
Digital Advertising Case Studies

3 days ago

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
Digital Advertising Case Studies

3 days ago

2 min read
How KitKat said more with fewer words in digital
Digital Advertising Case Studies

3 days ago

5 min read
How soldier letters became a cornerstone of a Canadian mortgage brand's campaign
Digital Advertising Case Studies

3 days ago

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
Digital Advertising Case Studies

3 days ago

3 min read
Inside David Salisbury's record-breaking lead generation campaign
Digital Advertising Case Studies

3 days ago

6 min read
Success not to be sneezed at: Telfast's pollen trigger machine explained
Digital Advertising Case Studies

3 days ago

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
Digital Advertising Case Studies

B2B Case Studies

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29 Nov 2023

3 min read
How Maersk changed minds with campaign moved it from shipping to logistics
B2B Case Studies
Workaday campaign

29 Nov 2023

3 min read
Workday made staff feel like rock stars in this award-winning campaign, here's why
B2B Case Studies

29 Nov 2023

7 min read
This campaign positioned Inmarsat as an ambassador of the space race
B2B Case Studies

29 Nov 2023

7 min read
Sciex implented VR in its B2B marketing, here's how
B2B Case Studies

29 Nov 2023

6 min read
Water security content is making waves for GHD. Here's why
B2B Case Studies

29 Nov 2023

4 min read
ABAX had a big B2B push for UK awareness. Here’s how it worked...
B2B Case Studies

29 Nov 2023

4 min read
FSC on how it made its website as interconnected as the forest itself
B2B Case Studies

29 Nov 2023

3 min read
How Dassault Systèmes reinvented the Eiffel Tower to call for sustainable innovation
B2B Case Studies

Social Media Case Studies

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28 Nov 2023

3 min read
Clarks teamed up with Raheem Sterling for the back to school drive – and it worked
Social Media Case Studies

28 Nov 2023

5 min read
How DiGiorno took a bigger slice of the social market
Social Media Case Studies

28 Nov 2023

6 min read
Dove on how it created an influencer community
Social Media Case Studies

28 Nov 2023

3 min read
Avanti's social campaign to recruit more women explained
Social Media Case Studies

28 Nov 2023

9 min read
Santander on how it tackled fraud with Ant & Dec
Social Media Case Studies

28 Nov 2023

3 min read
Scream's Ghostface wreaked havoc on social, here's how
Social Media Case Studies

28 Nov 2023

4 min read
Shell Helix on how it brought influencers behind the scenes at Ferrari
Social Media Case Studies

28 Nov 2023

10 min read
How TikTok helped Specsavers focus on bookings
Social Media Case Studies

Social Purpose Case Studies

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5 days ago

5 min read
CPB London aimed to end mysogyny via Mother's Day
Social Purpose Case Studies

5 days ago

5 min read
How Ogilvy's Harmacy is safeguarding Kenya's future
Social Purpose Case Studies

5 days ago

7 min read
Kite Factory on raising funds for Action for Children
Social Purpose Case Studies

5 days ago

7 min read
M&C Saatchi is on song with its progressive Absolute Choir
Social Purpose Case Studies

5 days ago

6 min read
How Fatima's Fertilizers are aiding Pakistan's farmers
Social Purpose Case Studies

5 days ago

5 min read
National Geographic on how content is saving the Okavango Delta
Social Purpose Case Studies

5 days ago

6 min read
Rethink on delivering Decathlon's sports for all ethos
Social Purpose Case Studies

5 days ago

5 min read
How VMLY&R Commerce used jingles to help alzheimer patients
Social Purpose Case Studies

Agency Business Case Studies

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2 days ago

6 min read
How Treacle used Beige to build a bigger agency brand
Agency Business Case Studies

2 days ago

7 min read
HROC talks about 44 years of retaining clients
Agency Business Case Studies

2 days ago

5 min read
How Cyber-Duck's new business strategy paid the bills
Agency Business Case Studies

2 days ago

5 min read
Spiro on how its thought leadership strategy made its voice heard
Agency Business Case Studies

2 days ago

6 min read
Precis on creating an agency everyone wanted to work for
Agency Business Case Studies

2 days ago

7 min read
NinetyEight on how it doubled its revenue and staff
Agency Business Case Studies

2 days ago

5 min read
How Ukraine's Bickerstaff.734 grows despite the on-going invasion
Agency Business Case Studies

2 days ago

7 min read
Cactus on how health and well-being equalled agency success
Agency Business Case Studies

Digital Industries Case Studies

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30 Nov 2023

5 min read
Coca-Cola explains how it showed Saudi Arabia a new side of its brand
Digital Industries Case Studies

30 Nov 2023

5 min read
Google Pixel and The Guardian scored big at the Women's World Cup, here's how
Digital Industries Case Studies

30 Nov 2023

6 min read
Yeti on how setting out the perfect year ahead is bolstering brand engagement
Digital Industries Case Studies

30 Nov 2023

3 min read
How AdForm and Audi worked together measure media's carbon impact
Digital Industries Case Studies

30 Nov 2023

5 min read
Asahi Super Dry took its Man City kit sponsorship to new heights with this AR campaign
Digital Industries Case Studies

30 Nov 2023

5 min read
How UBS looked to social media to spread the word around its sustainable investments portf...
Digital Industries Case Studies

30 Nov 2023

5 min read
VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto...
Digital Industries Case Studies

30 Nov 2023

6 min read
How one tweet got the world talking about Heinz Tomato Ketchup
Digital Industries Case Studies

Marketing APAC Case Studies

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'Where creativity meets technology' campaign image

05 Jun 2023

3 min read
How the University of Technology Sydney drove international brand recall
Awards Case Studies
Sauce of Origin campaign,

05 Jun 2023

3 min read
How Pizza Hut hijacked ‘Australia’s Super Bowl’
The Drum Awards for Marketing APAC
person using a smartphone

30 May 2023

3 min read
Forced by the pandemic to innovate digitally, Income Insurance seized the moment
The Drum Awards for Marketing APAC
Data in a network visualisation

30 May 2023

3 min read
Singaporean broker Income Insurance united its distant data silos – here's how
The Drum Awards for Marketing APAC
3d billboard

30 May 2023

3 min read
The story behind Circles.Life’s first-ever 3D billboard in Australia
The Drum Awards for Marketing APAC
Metaverse

30 May 2023

3 min read
Yahoo TV’s winning formula for selling its metaverse co-creation lab to brands
The Drum Awards for Marketing APAC
Moxy

30 May 2023

2 min read
Inside Moxy’s winning AR hotel experience for Gen Z
The Drum Awards for Marketing APAC
Creed x ROBBi toy

30 May 2023

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC

Marketing EMEA Case Studies

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Harrison in campaign video

21 Jun 2023

3 min read
Inside the trespassing warning that’s helping keep kids off the train tracks
The Drum Awards for Marketing EMEA Case Studies
Tasha Ghouri doing BSL

21 Jun 2023

4 min read
How Cadbury educated audiences about deaf inclusivity with Love Island’s Tasha Ghouri
The Drum Awards for Marketing EMEA Case Studies
heycar

21 Jun 2023

4 min read
Heycar’s swaggering ad helped it compete against brands with triple its budget
The Drum Awards for Marketing EMEA Case Studies
HIV Ireland

21 Jun 2023

2 min read
How HIV Ireland used social media to support people living with the virus
The Drum Awards for Marketing EMEA Case Studies
Kantar, Evergreen campaign pillar

21 Jun 2023

2 min read
Kantar Profile braved limited resources and ensured sales-readiness
The Drum Awards for Marketing EMEA Case Studies
Hacking 'Skip ad' functionality to save lives

21 Jun 2023

3 min read
How National Rail hacked ‘Skip Ad’ to reduce trespassing on the tracks by 19%
The Drum Awards for Marketing EMEA Case Studies
Dove changed the conversation around beauty filters with its ##DoveSelfEsteem campaign

21 Jun 2023

3 min read
Inside Dove’s mission to combat the negative effects of beauty filters
The Drum Awards for Marketing EMEA Case Studies
Starling - 01

21 Jun 2023

2 min read
How Starling Bank challenged the male-dominated football industry
The Drum Awards for Marketing EMEA Case Studies

Marketing Americas Case Studies

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Little girl in John Deere hat

14 Jun 2023

3 min read
How John Deere dispelled gender stereotypes & engaged conservative audiences in a new way
The Drum Awards for Marketing Americas Case Studies
mercedes SUV with avatar styling

14 Jun 2023

5 min read
Here’s what happened when the Avatar franchise hitched its brand to Mercedes-Benz
The Drum Awards for Marketing Americas Case Studies
BRP

14 Jun 2023

3 min read
Inside one vehicle manufacturer’s Airbnb-like platform pairing riders with open terrain
The Drum Awards for Marketing Americas Case Studies
Image

14 Jun 2023

3 min read
How Native Tongue Communications is empowering aspiring Black animators
The Drum Awards for Marketing Americas Case Studies
Chillboards by Coors Light

14 Jun 2023

3 min read
‘Made to Chill’ Coors Light helped cool low-income housing with innovative solution
The Drum Awards for Marketing Americas Case Studies
YouTube's drive-thru at VidCon 2022

14 Jun 2023

3 min read
How YouTube promoted its short-form video product with an immersive drive-thru experience
The Drum Awards for Marketing Americas Case Studies
Image

14 Jun 2023

3 min read
Accenture streamlines employee comms with ‘Good Morning Accenture’
The Drum Awards for Marketing Americas Case Studies
'what even is a heloc anyway' campaign

14 Jun 2023

4 min read
Inside City National Bank’s plan to educate homeowners about Helocs
The Drum Awards for Marketing Americas Case Studies

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