Digital Transformation

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3 days ago

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The repeal of Roe v. Wade will impact our privacy landscape at large, experts predict

3 days ago

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Podcast: the influence economy

3 days ago

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Not out of the woods yet: what does the new US-EU data transfer mean for adtech and martec...

4 days ago

3 min read

First-ever B2B Grand Prix awarded for ‘explosive’ AI color-generating tool from Sherwi...

4 days ago

3 min read

Amazon Web Services and The Trade Desk ink Unified ID 2 partnership

Laundry Service considers the value and worth of in-house employees. Image credit: Alex Kotliarskyi via Unsplash.

4 days ago

6 min read

Agencies – let people lead in developing the processes they use

4 days ago

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Metaverse, CX, TV, cookies & more – what really matters to US brands & agencies right no...

4 days ago

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Six unmissable videos on The Drum pop-up 24hr TV channel

The Good Marketer on how marketers can better embed paid search advertising into their strategy. Image credit: Josh Appel via Unsplash.

4 days ago

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Creative ways to refresh your PPC copywriting

4 days ago

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B2B hits its stride at Cannes Lions

A proactive approach to first-party data curation is the best way to prepare for the future

4 days ago

5 min read

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Marketing’s identity crisis – why it’s time to sharpen your data strategy for the future...

Momentum considers recent changes to Netflix's policy and the reverberating implications it will have.

4 days ago

4 min read

What is advertising's role in the culture wars?

5 days ago

2 min read

Vice and Dentsu’s guerilla British Museum tour nets its second Grand Prix at Cannes

5 days ago

3 min read

Disaster-resistant housing effort by Leo Burnett for Suncorp wins Grand Prix at Cannes

Artefact on how to create future strategies using a data-driven approach and applying AI and ML.

5 days ago

5 min read

Why data-driven marketing needs artificial intelligence and machine learning

5 days ago

3 min read

The Drum TV: How to watch our live cast from Cannes Lions and London

5 days ago

6 min read

Inside the metaverse strategies of L’Oréal and LVMH

5 days ago

5 min read

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4 reasons why advertisers in Asia should use podcasting as a marketing tool

E-commerce

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Reverse the Funnel: Content and Commerce Convergence

21 Jun 2022

4 min read

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Helping brands leverage the social media path to purchase

21 Jun 2022

3 min read

Andrex advertises bowel cancer symptoms on packaging

screenshot of instacartplus' welcome page

16 Jun 2022

3 min read

Instacart reveals revamped app and brand identity in new campaign

16 Jun 2022

4 min read

Publicis now has 1,000 staff working exclusively on metaverse projects

Data & Privacy

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3 days ago

12 min read

The repeal of Roe v. Wade will impact our privacy landscape at large, experts predict

3 days ago

4 min read

Sponsored

Not out of the woods yet: what does the new US-EU data transfer mean for adtech and martec...

4 days ago

5 min read

Sponsored

Marketing’s identity crisis – why it’s time to sharpen your data strategy for the future...

5 days ago

2 min read

FreeWheel rolls out interoperable ID for advertisers

Martech

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3 days ago

4 min read

Sponsored

Not out of the woods yet: what does the new US-EU data transfer mean for adtech and martec...

4 days ago

3 min read

Amazon Web Services and The Trade Desk ink Unified ID 2 partnership

The world as seen from space, the nodes of cities interconnected through glowing circuit-like highways

4 days ago

7 min read

The 4 big tech stories you missed because of Cannes Lions

5 days ago

5 min read

‘We’re converting hype into ideas’: Mark D’Arcy on Facebook to Brandtech Group mov...

Social media

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4 days ago

7 min read

The 4 big tech stories you missed because of Cannes Lions

4 days ago

3 min read

Ad of the Day: Tinder taps LGBTQ+ artists to reinvent iconic memes

Boy and girl lying next to one another in the sunlight

5 days ago

3 min read

Germany takes home its first Film Craft Lions Grand Prix for touching pandemic-era film

Barclays digital series Money on My Mind

5 days ago

3 min read

Barclays and Lucozade digital shows beef up Channel 4’s branded content unit

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Modern Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Agency Business

The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.

Creativity

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

Work & Wellbeing

Remote working and the demands for fairer, more inclusive workplaces have transformed how our offices operate. This is where we explore what the future of work looks like.

Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Future of TV

TV is being reshaped, from the rapid ascent of OTT and connected TV to subscription strategies and algorithmic advertising. The best screen in the house is once again fighting for supremacy on every front.