Digital Transformation

L'Oreal

22 Jun 2022

6 min read

Inside the metaverse strategies of L’Oréal and LVMH
Brandtech

22 Jun 2022

5 min read

‘We’re converting hype into ideas’: Mark D’Arcy on Facebook to Brandtech Group mov...
Glossary

17 Jun 2022

13 min read

From altcoins to testnets: here’s an updated glossary of web3 terms you need to know

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Latest

Coegi on the role of influencer marketing today. Image credit: George Pagan/Unsplash

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5 min read
Debunking influencer marketing myths
frog on how marketers can make better use of mobile marketing. Image credit: Rami Al Zayat/Unsplash

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6 min read
App store optimization: the under-appreciated Holy Grail of mobile marketing
EPAM on how marketers can move past COVID as the world learns to live with it. Image credit: Kelly Sikkema/Unsplash

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4 min read
Covid-19 no longer leads consumer concerns – but it does remain
kris jenner poses with the amazon glow

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2 min read
Kris Jenner endorses Amazon Glow in new ad
Illustration of woman holding newspaper with Fake News printed on the front page

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5 min read
Misinformation is causing brands to accidentally take public stances on abortion
Reflect Digital (part of LAB) on how brands can better reach millenials and Gen Z across social. Image credit: Patrick Tomasso/Unsplash

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6 min read
How brands can target millennials and gen Z: the DIY generation
Context, creative and attention

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4 min read

Sponsored

How to maximize the consumer attention opportunity in the cookieless era
Rawnet on how marketers can make more of the gamification market. Image credit: Jeshoots Com- Ektzgjc/Unsplash

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5 min read
Top tips to optimize customer acquisition with gamification
The Good Marketer consider how brands can work more efficiently with remote clients. Image credit: Chris Montgomery/Unsplash

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What are the best ways to engage with clients in the remote work era?
Consumers increasingly want fun and value – something that promotions can deliver with plus effect

2 days ago

6 min read

Sponsored

Five reasons why promotions are your brand’s best secret weapon
FInecast Article Image

2 days ago

5 min read

Sponsored

A new way of reaching audiences needs a new way to measure ad effectiveness
Woman cheering while watching a hockey game on TV in her living room

5 days ago

6 min read
How AVOD can get a seat at the premium ad sales table
Vertical Leap on the importance of prioritizing a SEO content strategy. Image credit: Benjamin Dada/Unsplash

5 days ago

6 min read
Five content marketing mistakes that will harm your SEO
Connecting brands and fans – wake up to the creative potential of livestreaming

30 Jun 2022

5 min read

Sponsored

Connecting brands and fans – wake up to the creative potential of livestreaming
SuperAwesome's mission is to build a safer internet for the next generation

30 Jun 2022

3 min read

Sponsored

SuperAwesome returns to the DADIs to reward responsible digital engagement with kids & tee...
virtual globe

30 Jun 2022

5 min read
Does brand collaboration make more sense than ever in a Web3 world?
Reserve your place at B2B World Fest 2022 - Driving B2B’s golden age of growth today

30 Jun 2022

4 min read

Sponsored

B2B’s golden age of growth takes center stage at B2B World Fest 2022
Known on how unlikely audiences can accelerate creativity. Photo credit: Perry Merritty II/Unsplash

30 Jun 2022

3 min read
How to solve the challenge of targeting a group that doesn’t want to be targeted
 

E-commerce

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Villa Moretti 1

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4 min read
Why Birra Moretti rented a Tuscan villa to encourage its customers to ‘live Italian’
Context, creative and attention

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4 min read

Sponsored

How to maximize the consumer attention opportunity in the cookieless era

5 days ago

2 min read
TK Maxx taps W+K to tell the world it has a website with surreal film
Burberry1

30 Jun 2022

2 min read
Burberry takes inspiration from Japanese skating culture

Data & Privacy

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Context, creative and attention

New

4 min read

Sponsored

How to maximize the consumer attention opportunity in the cookieless era
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Premium Item

5 days ago

4 min read
Looming recession means TV will be cheaper and more effective for advertisers
SuperAwesome's mission is to build a safer internet for the next generation

30 Jun 2022

3 min read

Sponsored

SuperAwesome returns to the DADIs to reward responsible digital engagement with kids & tee...
virtual globe

30 Jun 2022

5 min read
Does brand collaboration make more sense than ever in a Web3 world?

Martech

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stop sign

New

5 min read
B2B marketers, please stop asking: ‘does it scale?’
Consumers increasingly want fun and value – something that promotions can deliver with plus effect

2 days ago

6 min read

Sponsored

Five reasons why promotions are your brand’s best secret weapon
The virtual evolution of Cannes Lions 2022

5 days ago

4 min read
A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions
SXSW launches first APAC event

5 days ago

2 min read
SXSW launches APAC event in partnership with Destination NSW & TEG

Social media

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Villa Moretti 1

New

4 min read
Why Birra Moretti rented a Tuscan villa to encourage its customers to ‘live Italian’
Illustration of woman holding newspaper with Fake News printed on the front page

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5 min read
Misinformation is causing brands to accidentally take public stances on abortion

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4 min read
TikTok disputes reports of a slowdown in its European e-commerce ambitions
LinkedIn Euro 22

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4 min read
LinkedIn promotes importance of role models for Euro 22 sponsorship campaign

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Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

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