Categories Marketing Agencies Creative Media Sustainability Technology

Amazon

Amazon is an American multinational technology brand that focuses on e-commerce, cloud computing, digital streaming and more. Its products include, Amazon Prime, Amazon Video, Amazon Web Services, Amazon music, Amazon-owned Twitch, and many more.

As an advertising force, its rich base of first-party shopping data is seeing it sneak up on the supremacy of the Google-Meta duopoly. Could we see Amazon, and other new players, capture market share from the leading duo?

Amazon's 'Joyride' ad, complete with an additional Turkey

15 Nov 2023

6 min read
Amazon’s ‘Joyride’ is no Christmas turkey – it’s one of the world’s most effective...
Opinion
Amazon packages on a table
Premium Item

17 Oct 2023

4 min read
GroupM deal with Amazon to use influencer content in ads sees 300% uptick in CTRs
Influencer marketing
Amazon

12 Oct 2023

2 min read
Amazon’s grocery brand aims to bring a smile with first-ever campaign
Amazon
Amazon Books

18 Aug 2023

2 min read
Ad of the Day: Fantastical ad by Amazon Books captures the magic of reading
Amazon
WhatsApp - Football

02 Aug 2023

2 min read
WhatsApp film tells how it helped Afghan female footballers escape Taliban
WhatsApp
A Lego version of Pixar robot Wall-E, holding a sapling

13 Jul 2023

5 min read
AI and your brand world: how Pinterest, Amazon and Virgin are using the tech
The Drum Network
Amazon Ads - 01

11 Jul 2023

2 min read
A fictional brand fails due to bad media placement in spot promoting Amazon Ads
Amazon
What's best for Ocado's future?

07 Jul 2023

5 min read
Amid Amazon acquisition rumors, is Ocado better off on its own?
Opinion
Amazon - 01

25 May 2023

2 min read
Ad of the Day: Amazon follows Olivia Wilde’s hit ‘Tache’ spot with two playful short...
Amazon

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024