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Microsoft

Under the guidance of chief executive Satya Nadella, Microsoft has made a significant comeback in the decade leading up to the 2020s as it positions as a leader in cloud computing. Also keep an eye on its inevitable hardware efforts, its gaming output and its LinkedIn-ownership.

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TikTok rejects Microsoft offer as rumours swirl over Oracle deal

TikTok granted 45 day reprieve in the US as Microsoft races to acquire app from Bytedance

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Why trust matters most when it comes to consumer data

The Drum Search Awards

Google, Microsoft, GoCompare, Linkedin, Deliveroo: Meet The Drum Search Awards 2020 jury

Microsoft ad features first woman to coach in the Super Bowl

Has journalism finally found its big tech ally? Inside Microsoft's pitch to publishers

New Year Honours: The Drum editorial team's campaigns of 2019

Slack will soon spend 50% of revenue on marketing as competition with Microsoft heats up

Girl tries to translate Christmas questions into reindeer in Microsoft holiday ad

Microsoft faces questions over Xbox voice recordings

Ten language uses marketers should shelve

Tackling bias in search marketing

Microsoft introduces ‘1985 nostalgia’ with Windows 1.11 app in team-up with Netflix

The Drum B2B Hub

Xbox, Samsung, Upwork and Twitter: The Drum B2B Awards 2019 entries open

Public Relations (PR)

Meet The Drum PR Awards judges: GSK, Diageo, Microsoft, GoDaddy, Jolibee

Bing Ads rebrands to Microsoft Advertising

Meet The Drum PR Awards judges: L'Oréal, Discovery Network, Dentsu Aegis Network, Aura PR

The Drum Awards

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

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Bing on diversity and inclusion: we must be the change we want to see

Microsoft CEO: ‘Tech shifts are easier to deal with than business model shifts’

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The age of AI-powered search has human at the center

Microsoft UK chief brings tech nous to WPP board

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Bing on how search rewards innovation not tradition: The Drum Search Awards 2019

Facebook chief to chair The Drum Marketing Awards 2019

Extensions available for The Drum Marketing Awards 2019

Microsoft Super Bowl spot tells the story of young gamers winning with the Xbox Adaptive Controller

Microsoft wards web surfers away from Daily Mail in fake news fight

Verizon Media and Microsoft expand native advertising partnership

Microsoft looks to take on Amazon's smart supermarkets with Kroger partnership

Microsoft issues rallying cry to governments around the world to regulate facial recognition...

Arianna Huffington’s Thrive Global adds American Express and Microsoft as India launch partners

KFC, Nike, Bodyform, John Lewis: The Drum judges' favourite 2018 campaigns

AppNexus and Microsoft's eight-year partnership: the story so far

MRM McCann sweeps the board at The Drum B2B Awards 2018

voice assistant

Siri: What will advertising on voice look/sound like?

Tributes paid to late Microsoft co-founder Paul Allen