Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

'What's in store for the world of Design' at the Kyoorius Design Yatra, Goa

New

6 min read
Designers on the impact and prospects of artificial intelligence
Adtech
Algorithms like those used in b2b marketing

06 Nov 2023

5 min read
The B2B guide to algorithmic marketing and how it can help to grow your business
Open Mic
Innovation inspired by data collaboration: what we learned from Advertising Week NY

02 Nov 2023

7 min read

Sponsored

Innovation inspired by data collaboration: what we learned from Advertising Week NY
Promoted
Netflix on TV screen with man's feet in foreground

01 Nov 2023

6 min read
New Netflix ad formats, including sponsorships and QR codes, create opportunity and risk
netflix
Media Fight Night 2023 streamin glive on Twitch on 2nd November.

31 Oct 2023

5 min read

Sponsored

Media making a difference: a ringside seat at Media Fight Night with Twitch
Promoted
China tourism

31 Oct 2023

5 min read
Bridging the gap: Mobile advertising’s role in increasing post-Covid Chinese tourism
Open Mic
Collage of protest and candidate at podium

24 Oct 2023

3 min read
AI political targeting comes to The Trade Desk as 2024 political ad spend due to hit $10bn
US Presidential Election
Advertising Week New York 2023

18 Oct 2023

6 min read
Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week
media
Image

18 Oct 2023

8 min read
Overheard at Advertising Week New York 2023: ‘Fighting fraud means demanding transparenc...
Advertising Week

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024