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Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

Some street lights that look like a robotic face

3 days ago

5 min read
Can AI ever master media planning?
The Drum Network
Welcome to ChatGPT

5 days ago

13 min read
Reflecting on one year of ChatGPT: how has the world been changed?
ChatGPT
OpenAI blog post

24 Nov 2023

8 min read
How OpenAI's five days of chaos sparked fresh debate about the future of AI
OpenAI
A can of Pepsi, seen from the back of a fridge, being grabbed by a hand

21 Nov 2023

6 min read
‘It’s like our Google’: How PepsiCo is using its AI tool Ada in ad campaigns
PepsiCo
OpenAI

21 Nov 2023

5 min read
Would the OpenAI board have fired Sam Altman if they had asked ChatGPT first?
Opinion
OpenAI

20 Nov 2023

6 min read
Sam Altman’s ousting from OpenAI: What marketers need to know
OpenAI
Disney character Wall-E looking at a setting sun

20 Nov 2023

6 min read
AI and creativity: Enemies or allies in personalized marketing?
The Drum Network
microsoft

17 Nov 2023

2 min read
Microsoft AI crafts digital artwork inspired by holiday traditions around the world
Microsoft
Image

17 Nov 2023

6 min read
Ad agencies embrace AI hallucination with the ‘Insights Machine’
AI

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