Skip to content

Apple

Apple is a company with two faces. It is the flashy hardware producer with sleek and memorable marketing and also a software and services provider with iOS and the AppStore. Recent pushes into gaming and TV should also be monitored with interest.

Never miss a beat, sign up to your newsletter

Apple's homage to its iconic Mac celebrates creatives from across the UK

23 July 2020

Apple’s ode to remote working humorously captures its frustrations and blunders

14 July 2020

'Don't go dark': Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips

09 July 2020

Why I’m rewatching Apple’s ‘Think Different’ in lockdown

15 May 2020

Apple’s advertising business hit by ‘weakness’ of coronavirus economy

01 May 2020

Apple showcases its role in keeping creativity alive during lockdown

14 April 2020

Ads We Like: Apple's AirPods Pro help listeners tune out in a 'Snap'

11 March 2020

Apple tours Russia’s Hermitage Museum in one take on iPhone

10 March 2020

Apple goes ‘Behind the Mac’ for Intl Women’s Day with Alicia Keys, Malala Yousafzai and others

04 March 2020

Tim Cook says Apple TV+ won’t have ads anytime soon

28 January 2020

Apple is in the business of selling emotions and not just products: Louis Houdart, group CEO,...

21 January 2020

Time is precious: Apple's Chinese New Year ad 'Three Minutes'

17 January 2020

Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage

16 January 2020

Apple’s Chinese New Year ad focuses on a single mother’s family story

13 January 2020

25 days of Ausmas: Julian Schreiber, Special Group on Apple's Misunderstood

09 December 2019

Apple films an epic snowball battle on iPhone 11 Pro

03 December 2019

Ads We Like: Apple’s holiday ad tells a gentle story of everyday creation and grief

25 November 2019

Apple splash storefronts globally with ads of dancers to promote AirPods Pro

31 October 2019

Apple's latest iPhone and Watch ads tell close-up stories of humdrum daily drama

11 September 2019

Augmented reality – Apple makes it almost reality?

11 September 2019

Apple, like Disney, is using TV to drive other parts of its business

11 September 2019

Lindsay Pattison: 10 things I loved about August; Apple, Instagram, ViacomCBS and more...

02 September 2019

Apple celebrates a century of America's national parks with donations and education

20 August 2019

Apple: 'We'll treat sites like malware if they break ad tracking rules'

18 August 2019

Apple profits slide 13% amid waning iPhone sales

31 July 2019

Apple takes its ‘Shot on iPhone’ on tour with 16 stars, including Lizzo and Kacey Musgraves

30 July 2019

Meet Rob Janoff: the man who put the byte in the Apple logo

30 July 2019

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

16 July 2019

The power of sound over video to engage

10 July 2019

Ali Hanan: Cannes Lions predicts a sexually inclusive future without binary gender norms

03 July 2019

People on the Move

Apple creative lead Arnau Bosch exits TBWA\Media Arts Lab to build music startup

01 July 2019

'Objects that changed the world': The industry reacts to Sir Jony Ive leaving Apple

28 June 2019

Apple’s design supremo Sir Jony Ive quits to form independent design firm

27 June 2019

Apple AirPods campaign shows man bouncing freely through city streets

27 June 2019

Why Nick Law wants Apple and why Apple wants Nick Law

27 June 2019

Publicis Groupe

Nick Law departs Publicis Groupe for 'once in a lifetime opportunity' at Apple

25 June 2019

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or