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Latest marketing and advertising news for Apple, including insights and opinions.

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Apple profits slide 13% amid waning iPhone sales

Apple takes its ‘Shot on iPhone’ on tour with 16 stars, including Lizzo and Kacey Musgraves

Meet Rob Janoff: the man who put the byte in the Apple logo

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

The power of sound over video to engage

Ali Hanan: Cannes Lions predicts a sexually inclusive future without binary gender norms

Apple creative lead Arnau Bosch exits TBWA\Media Arts Lab to build music startup

'Objects that changed the world': The industry reacts to Sir Jony Ive leaving Apple

Apple’s design supremo Sir Jony Ive quits to form independent design firm

Apple AirPods campaign shows man bouncing freely through city streets

Why Nick Law wants Apple and why Apple wants Nick Law

Nick Law departs Publicis Groupe for 'once in a lifetime opportunity' at Apple

Beats by Dre names Chris Thorne as global CMO

Nike, Coca-Cola and Amazon feature in YouTube's Cannes Lions 2019 ads leaderboard

Apple's latest privacy updates put an ever-tightening squeeze on third-party developers

Apple teams up with South Korea's R&B artist Dean to create Memoji music video

Apple appeals to Ramadan celebrators with iPhone ads and features

Apple goes ‘Behind the Music’ with its star-studded Mac ad

The launch lowdown: recycling ideas and plastics with Apple, TerraCycle and more

Ads We Like: Apple says not to mess with Mother Earth with action-packed iPhone film

The Drum Network

Why I think Apple won't make it in TV - and why I could be wrong

Apple goes full circle with well-rounded pizza box commercial

10 Apple ads that show how the brand has evolved

Ad-free TV and news: breaking down Apple’s subscription announcements

Steven Spielberg, JJ Abrams and other film stars take us behind the scenes for Apple TV+

Why Apple's mooted ‘Netflix for News’ is bad for journalism

From Apple to APAC: how Eight Inc is pushing experience design in Asia

Spotify files Apple subscription cut complaint to European Commission

Apple hopes to turn its fortunes round in China with finance deals via Ant Financial

25 February 2019

Apple showcase how Japanese creatives use MacBooks to inspire students

22 February 2019

Ads We Like: Apple Watch wearer takes ‘Flight’ to promote Series 4

20 February 2019

Apple's news subscriber plan to keep 50% ad revenue and all of the data stalls publishers

13 February 2019

Apple tasks veteran marketer Frank Casanova with making AR vision a reality

12 February 2019

Meet The Drum Marketing USA Awards judges: Pinterest, Diageo, Coty, Accion

04 February 2019

Apple takes poignant foodie angle in its latest iPhoneXS-shot Chinese New Year ad

28 January 2019

Nike, Apple and Amazon called out for not adhering to One-China policy

18 January 2019