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chinese new year

Chinese New Year

Chinese New Year, the Lunar New Year, Spring Festival... every year this significant holiday for many East Asian cultures becomes increasingly significant to marketers too. But with travel curtailed and celebrations subdued, what can we expect to see from brands as we welcome a new moon and the year of the ox? Watch this space for all our Chinese New Year coverage...

2 months ago

9min read

How do you solve a problem like... getting Chinese New Year messaging right...

By Sam Bradley, The Drumchinese new year

2 months ago

6min read

Chinese New Year 2021: brands look for the light in the dark

By Charlotte McEleny, The DrumCreative Works

2 months ago

2min read

Apple enlists director Lulu Wang to remotely create ‘Nian’ film for Chinese...

By Charlotte McEleny, The DrumWater Cooler Creative

2 months ago

4min read

Coca-Cola uses real-life stories in 2021 Chinese New Year ad

By amit bapna, The Drumchinese new year

2 months ago

3min read

Singtel’s 2021 Chinese New Year ad brings back funny family in ‘My Grandmother’s...

By Charlotte McEleny, The Drumchinese new year

2 months ago

4min read

Beats by Dre’s Nian Hua-influenced illustrations flex tradition for Chinese...

By Charlotte McEleny, The Drumchinese new year

3 months ago

2min read

‘No sweetness without bitterness’: Burberry urges positivity in Chinese...

By Shawn Lim, The Drumchinese new year

1 year ago

3min read

Chinese New Year ads: Emotions pull in audiences but education is key to...

By Lynn Yang, PRoject WXYOpinion

1 year ago

4min read

Should marketers jump on board the year of the rat?

By Domenica Di Lieto, Emerging CommunicationsOpinion