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chinese new year

Latest marketing and advertising news for chinese new year, including insights and opinions.

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Opinion

Chinese New Year ads: Emotions pull in audiences but education is key to being remembered

24 January 2020
Opinion

Should marketers jump on board the year of the rat?

22 January 2020
Opinion

Nike stays true to its value while paying homage to Chinese tradition

22 January 2020
Creative Works

Airbnb unveils heartwarming animated Chinese New Year short

21 January 2020
Opinion

Apple is in the business of selling emotions and not just products: Louis Houdart, group CEO,...

21 January 2020
chinese new year

How to create a successful Chinese New Year ad: emotions, imperfect stories, relevance

21 January 2020
Creative Works

TNB plays with VR this Chinese New Year to appeal to reluctant millennials

20 January 2020
Creative Works

AirAsia celebrates traditional CNY through a child’s grand adventure

20 January 2020
Opinion

How Petronas' Chinese New Year ad, Nobody's Child stands the test of time

20 January 2020
Opinion

Time is precious: Apple's Chinese New Year ad 'Three Minutes'

17 January 2020
Creative Works

Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage

16 January 2020
Creative Works

Nike’s first Chinese New Year ad brings tradition and family together in playful pursuit

15 January 2020
Opinion

Chinese audiences are pining for simpler times: PepsiCo CNY 'Bring Happiness Home'

15 January 2020
Creative Works

Apple’s Chinese New Year ad focuses on a single mother’s family story

13 January 2020
Opinion

Chinese New Year ads: why Petronas reigns supreme

13 January 2020
Creative Works

RHB Bank celebrates unconditional familial love this Chinese New Year

06 January 2020
Creative Works

Singtel takes comedic approach for its annual Chinese New Year campaign

03 January 2020
Creative Works

JD.com takes Forbidden City museum’s Chinese New Year activity to the digital customer

02 January 2020
giphy

The gif of Chinese New Year: how Giant supermarket revamped the God of Fortune

18 February 2019
Opinion

The year of the pig should also be the year of creativity

07 February 2019
baidu

Baidu doubles daily users to 300 million overnight with CNY campaign

06 February 2019
china

Alibaba inks deal to screen Peppa Pig Chinese New Year film in US theatres

05 February 2019
Creative Works

Creative Works APAC: CNY special featuring Apple, Peppa Pig, CIMB, Pepsi & more

01 February 2019
Creative Works

Ads We Like: CIMB pokes fun at claims to the origins of auspicious Chinese New Year dish Yee...

31 January 2019
Pepsico

Why PepsiCo went to space to cut through Chinese New Year noise

31 January 2019
Creative Works

Skittles encourages young Chinese to speak up against nosey relatives this Chinese New Year

30 January 2019
Creative Works

Coca-Cola’s clay dolls return for Chinese New Year with a story of family love and an innovative...

30 January 2019
Opinion

Eyes on China? Think beyond the obvious calendar dates

28 January 2019
Creative Works

Apple takes poignant foodie angle in its latest iPhoneXS-shot Chinese New Year ad

28 January 2019
Creative Works

Ads we like: Alibaba Pictures launches teaser to promote Peppa Pig's Chinese film debut

21 January 2019
Creative Works

Tiger Beer 'uncages new beginnings' for Chinese New Year

21 January 2019
Opinion

Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot

08 January 2019
Creative Works

Never far from home: Singtel focuses on overseas Singaporeans in tear-jerking 2019 Chinese...

04 January 2019
Promoted

Chinese New Year spending frenzy has just got bigger

02 March 2018
Opinion

Chinese New Year is evolving and this is how brands can stay ahead

22 February 2018
chinese new year

Experts reveal their Chinese New Year trends and tips for marketers

15 February 2018
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