By Danielle Long, Acting APAC Editor

January 12, 2023 | 2 min read

Apple is celebrating Chinese New Year with a heartwarming film about a young man's love of opera and the power of resilience.

The film “Through the Five Passes” was shot entirely on iPhone and directed by Venice Film Festival award-winning director Peng Fei.

The film follows a young Chinese opera performer as he prepares backstage for a big performance. While he waits to go onstage, he chats with other entertainers and has flashbacks to his struggles learning his craft and developing his skills.

The film celebrates the power of overcoming hardships and celebrates the strength of resilience and determination.

The film ends by showcasing the people and communities that continue to perform Chinese Operas across China. Chinese Opera is a key part of Chinese New Year traditions which trace back to the first dynasty of Imperial China.

The film was created by TBWA\Media Arts Lab Shanghai with director Peng Fei, director of photography Luo Dong and music by Varqa Buehrer.

Apple has also released a behind-the-scenes film revealing the film-making process on the iPhone.

“Through the Five Passes” marks the sixth year the brand has celebrated Chinese New Year. Last year Apple released “The Comeback”, directed by Zhang Meng, which won a swag of awards, including at Cannes Lions and Tribeca Film Festival. Other Apple films include “Nian” (2021), “Daughter” (2020), “The Bucket” (2019) and “Three Minutes” (2018).

Creative Works Brand Strategy Apple

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