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By Amy Houston | Senior Reporter

February 5, 2024 | 2 min read

The headline-making new tech blends virtual with augmented reality and hit shelves last week.

The much-anticipated Apple Vision Pro is now available to purchase and, to promote the launch, the tech giant has released two spots.

In ‘Hello Apple Vision Pro’ and ‘First Timer,’ viewers see how the device can integrate into everyday life while bringing a new dimension to it.

In the first ad, which is soundtracked by Supertramp’s Dreamer, viewers see people using the device throughout the day. That includes interacting with favorite apps, capturing and reliving memories, enjoying TV shows and movies or chatting with others in FaceTime.

The second short shows much of the same, with a man using the headset for the very first time, this time soundtracked by If You Only Knew by Gabriels.

The spots were created in-house by Apple and will appear on broadcast TV in the US and on the brand’s own YouTube channel.

Read more about the launch of Apple’s Vision Pro.

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