With technology allowing greater access to art, personalisation and expression, how brands and artists work together to reach audiences is changing quickly. The Drum and HP brought together a panel of experts at Creative Cities Singapore to...
Street artists Didier ‘Jaba’ Mathieu and former Unilever and Airbnb marketer Matthias Schuecking join the panel for Singapore Creatie Cities this week.
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It’s no secret that Seattle is going through a transformation as it becomes one of the country’s fastest-growing cities. You need only to look at how it is physically transforming before our eyes. New construction, especially with...
In downtown Seattle, at the corner of fifth and Columbia, the Seattle Municipal Tower reaches toward an expansive overcast sky. Inside there’s the Office of Housing, Seattle City Light and Human Services. Then, on floor 57, is the Office of...
One word that that tends to rise to the surface in conversation about Seattle is “authenticity.” In exploring the city’s creativity and entrepreneurial spirit, The Drum’s documentary in its Creative Cities Seattle feature,...
The words ‘tech startup’ are most commonly associated with Silicon Valley, but hyper-competitiveness and spiraling costs have led some prospective leaders in the digital marketing space to look farther afield.
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Seattle is one of those cities that’s difficult to pin down. It’s wildly independent but also home to some of the biggest names in business, including the behemoths Microsoft, Starbucks and Amazon. The people who are molding the...
Tucked away in the upper left corner of the United States sits a region that, to this day, still retains a level of mystique. The Pacific Northwest (or Cascadia as the locals are prone to calling it from time to time), with its verdant, mossy...
Earlier this year, Starbucks co-founder Zev Siegl sat down with The Drum to discuss how the brand has evolved from a single coffee bar in Seattle – and why it was the perfect place to start one of the world’s biggest brands.
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Singapore’s future as a globally recognised creative hot spot looks promising, according to creative leaders from across the industry, but it needed to better celebrate its local talent, nurture it and create a more supportive community.
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One of Seattle’s earliest businesses was equipping 1880s miners headed up to the Klondike. Looking at the record number of construction cranes dotting downtown Seattle today, it’s clear the gold rush is on again – but now, people...
The Singapore government works hand in hand with agencies in the city to promote and enhance creativity, proving that sometimes it pays to shake the hand that feeds.
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Who are the most successful agencies in Singapore? In The Drum magazine's latest Creative Cities supplement, we profiled the city state's 10 most awarded shops as ranked by the most recent Big Won report. See part one here.
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Who are the most successful agencies in Singapore? In The Drum magazine's latest Creative Cities supplement, we profiled the city state's 10 most awarded shops as ranked by the most recent Big Won report. Part Two has also been published.
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We find out why creative businesses are choosing to set up base in Singapore, and about the challenges being mounted by Asia’s other creative hubs.
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The Drum catches up with multimedia artist Mojoko, who says step away from the sterilized sheen of Singapore’s center and you’ll find it a lot more creative than people give it credit for.
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To celebrate the launch of the Singapore Creative Cities guide, The Drum is hosting a breakfast panel to discuss the question: is Singapore creative enough?
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First-party programmatic systems provide the innovation, security and control that companies in the Asia Pacific region (APAC) need to continue to drive the ecosystem forward.
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Meet Integral Ad Science’s Managing Director of Southeast Asia, Niall Hogan, who just relocated from the U.K. to Singapore, as he discusses his thoughts on brand safety, viewability, and the media quality landscape in Southeast Asia.
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Who are the most successful agencies in Amsterdam? In The Drum magazine's latest Creative Cities supplement, we profiled the 10 of the most awarded Dutch shops as ranked by the most recent Big Won report.
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Who are the most successful agencies in Amsterdam? In The Drum magazine's latest Creative Cities supplement, we profiled the 10 of the most awarded Dutch shops as ranked by the most recent Big Won report.
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Amsterdam has a long and illustrious history as a hotspot for innovation. The city’s high quality of life and laid-back atmosphere attract talent from across the globe, fueling creativity and ambition. It’s a cosmopolitan village and...
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What possesses someone to invent a contraption that prints off every one of Trump’s tweets, just to set them on fire? Or to build a machine that draws penises? And what moves such a person to up sticks and relocate half way across the world,...
In a copy-paste world where trends go global in a heartbeat and user-generated content usurps traditional media, brands that want to survive need to continuously create relevant innovations that fit their target group like a glove. And as brands...
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Globally, there’s a major design shift underway. A shift away from ‘the big rebrand’ and towards continuous design thinking. A shift away from ‘safe’ makeovers and towards explorative processes. A shift away from...
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As part of The Drum’s Creative City focus on Amsterdam, we jump on board a canal boat and dip our toes into Amsterdam’s collaborative creative scene.
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What does it mean to be ‘made in Amsterdam’ in 2017? As part of The Drum's Amsterdam installment of our Creative Cities series, we speak to seasoned creative leaders and up-and-coming talent as we dissect ‘Dutch’...
There is a huge surge of talent knocking on the doors of Amsterdam agencies. But why? And is it likely to continue? As part of The Drum's recent Amsterdam focus, we headed along to Dutch capital to find out.
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Last week the IPA in partnership with Birmingham Creative City Partnership hosted another of their Creative Birmingham seminars based on the key themes of the Greater Birmingham and Solihull LEP (GBSLEP).
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I have a serious problem with car rental companies. You travel on business or on holiday. You book car hire online carefully based on your requirements. There are lots of forms, the website is a hassle to use, the car model choice is limited. ...
Last year’s Creative Bristol event on 11th June saw the Mayor George Fergusan inspiring Bristol and Bath to offer a credible alternative to London for creative organisations, including overseas investors, by working together.
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The explosion of digital has turned the marketing space into a crowded and complicated one for marketers to navigate. The key is finding a platform that offers the most efficient solution to acquiring, engaging and retaining your brand’s...
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Walk through Bournemouth Gardens and its iconic hot air balloon bears the logo for one of the UK’s leading online health insurers. It’s a crowning part in a number of popular tourist attractions, and can be seen for miles. Capturing...
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‘It’s no secret websites need to play well with smartphones following Google’s ‘mobilegeddon’ update earlier this year. But with pop-ups, cookies and slow-loading pages amongst some of the biggest gripes for the two...
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Bournemouth’s success has come, like other regional hubs, from a concentration of professional talent. We are reaching the critical mass that brings the necessary interaction, debate and competition to drive quality and innovation.
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It’s a pivotal time for the UK creative industries. Not only are they one of the most exciting and sought-after career paths for young people; they are also one of the most significant to the future growth of the UK economy, and to the...
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We have it on great authority from the most respected of commentators, industry bodies and publications that the traditional creative agency model is crumbling around our feet. Whilst most commentary is aimed at London’s finest agency set,...
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There’s no denying that the e-commerce industry is a crowded and competitive place. And with the market predicted to double by 2018 to a whopping £645bn economy, it’s not going anywhere. With so many retail businesses waving the...
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Any doubts about the quality and depth of Bournemouth’s creative and digital talent should have disappeared on 2 March 2014 – that’s when Gravity topped the Oscars.
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Birmingham is at the heart of the West Midlands creative and digital development industry and is home to some of the UK’s top creative and technology hubs.
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The Creative sector has been growing fast for some time and the latest government figures* which were published in January looked at the creative industry’s performance up until 2013. It revealed growth increased by 10% that year–...
The second London Technology Week launched in style at Level 22 at The Shard last Monday morning, 15 June, with hundreds of people and a buzz of excitement.
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The second London Technology Week launched in style at Level 22 at The Shard last Monday morning, 15 June, with hundreds of people and a buzz of excitement. The IPA was there in force, represented by Janet Hull and Nigel Gwilliam from the IPA...
Last Tuesday saw the launch of Creative Newcastle. An event which, co-hosted by the IPA, Creative England and The Drum, saw the coming together of the North East creative community in all its advertising, digital, design, educational and public...
Monday 15 June 2015 saw the launch of London Tech Week, and the IPA took full advantage of this auspicious occasion by launching our own new tech innovation agenda, details of which can be found here.
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Newcastle is home to some of Britain's biggest game developers and has an array of tech and creative hubs to support start-ups and creative SMEs in the North East.
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Newcastle United’s decision to block access to it its ground by certain reporters and newspapers has been roundly condemned by the National Union of Journalist, describing the move as ‘childish’, ‘desperate’ & ...
Ten Birmingham MPs have written to Trinity Mirror chief executive, Simon Fox, calling on the publisher to forgo the planned redundancies across the Midlands.
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Over 100 people attended Creative Newcastle on Tuesday 9 March with representatives of Newcastle and the North East’s creative businesses including design, advertising, video games, film, and publishing companies.
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As an outsider looking in, Lewis Blackwell celebrated the existing excellence and diversity in Newcastle and the North East and set a positive case for growth and jobs for the city region moving forward, supported by quality of life and compelling...
According to the latest estimates by the United Nations, world trade in creative goods and services stands at over $624 billion – and that figure is growing, rapidly! Needless to say, that’s a huge global market and, when it comes...
Last month George Osborne announced a Cities Devolution Bill as part of the upcoming Queen’s Speech. The bill will devolve greater powers to the UK’s big cities, allowing them to play a greater role in shaping their own economic...
The term ‘economies of agglomeration’ is used in urban economics to describe the benefits that firms obtain by locating near each other ('agglomerating'). It’s all about the resulting economies of scale and positive...