News - Marketing

News - Marketing

Denim fashion retailer GStar Raw woos female audience in latest campaign

GStar Raw is preparing to launch a marketing push to engage female consumers with the brand, an... Read more

Adidas Originals revamps measurement strategy to commercialise brand purpose

Faced with the challenges of keeping its cool amid mass exposure, Adidas Originals has retooled... Read more

Coca-Cola uncaps global marketing plan for 100 years of iconic bottle

Coca-Cola uncaps global marketing plan for 100 years of iconic bottle video

Coca-Cola is lining up a flurry of content to celebrate the centenary of its iconic bottle that... Read more

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