News - Marketing

News - Marketing

447 adtech and martech M&A deals agreed in 2014

Last year, 447 Adtech and Martech merger and acquisition deals took place, less than half the... Read more

Why British Airways believes marketing and commercial can work together for the customer

Marketing and commercial are uneasy befellows, but British Airways has restructured internally in... Read more

Real world experience – IBM’s Paul Papas talks customer experience and artificial intelligence

It’s a bright and crisp November morning as The Drum leaves the subway exit opposite the... Read more


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