OMD Worldwide, Omnicom Media’s cornerstone agency, has taken home a total of 10 Media Lions and one Creative Efficiency Lion at the 2013 Cannes Lions, including Media Agency of the Year.
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Today, 19 June, Procter & Gamble has descended on Manhattan with a giveaway event involving 25 of its best known brands.
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United States - 19/06/2013
New research from IPG Mediabrands and Microsoft has found that almost half of consumers are willing to share digital information with brands in exchange for ads that are relevant and useful to their daily lives.
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United States - 19/06/2013
With almost 10 million YouTube hits and a captivated audience, it comes as no surprise that the... Read more
Young British Interactive Media Association (BIMA) creatives Rob Greaves and Sam Daly have designed a marketing campaign for this year’s BIMA Awards based on internet memes.
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London City Airport is targeting Westminster with its latest multi-channel marketing campaign.
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Coca-Cola is in the midst of “evolving” its Coke Zone points scheme putting renewed focus on “redefining rewards”, according to VP of global connections Ivan Pollard.
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International - 19/06/2013
Microsoft has revealed a more 'consultative' approach to working with brands having conducted two co-creation workshops involving designers and consumers.
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Today at the Cannes Lion Awards 2013, the audience were treated to speeches from the likes of Jimmy Wales, founder of Wikipedia, international musician Sean ‘Diddy’ Combs, late-night comedian Conan O’Brian and Alan Rusburger, editor-in-chief of... Read more
International - 19/06/2013
Maxus UK employees Georgia Lindsay and Yewande Sokan scooped the Gold Media Young Lions Award at Cannes Lions festival yesterday after developing a winning media strategy for Médecins Sans Frontières (MSF).
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NBC News announced that it would be replacing Joe Michaels, veteran director of the Today show, as it plans a revamp of Today’s set and graphics in a bid to boost show ratings.
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United States - 19/06/2013
Much maligned air carrier Ryanair, whose PR function has been described as the “worst job in PR”, has claimed to be the “world’s favourite airline”, the strapline formerly adopted by flag carrier British Airways, as it was revealed that it had... Read more
International - 19/06/2013
GHD has made a series of changes to its website after studying analytics data which revealed problems encountered by specific mobile devices, enabling the brand to make navigation and purchasing easier for customers who mobile shop.
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mycleveragency has pulled together everything marketers need to know to compose the perfect... Read more
United States - 19/06/2013
Following the roll-out of its rebrand, Domino’s has launched a new programme aiming to save its materials featuring the old logo from landfills.
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United States - 17/06/2013
Roadside dining chain Little Chef is celebrating 55 years of serving the Great British public with the launch of a new menu.
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Channel 4 and heat magazine have struck a deal which will see the broadcaster use augemented reality content in the magazine's pages to promote its new Dates series.
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GoGo squeeze, a US applesauce brand, has launched a new digital campaign featuring actor Jerry O’Connell.
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United States - 19/06/2013
Producer Jon Landau, director Spike Lee and CEO of Global Brands Linus Karlsson will sit on a Chevrolet judging panel selecting ads submitted by independent filmmakers which could be aired as part of the brand's Oscars advertising campaign.
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As Google continues to face damnation from MPs over its use of UK loopholes in order to pay a minimal amount of tax as possible, Paul...
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Shazam has launched the ‘Shazam Engagement Rate’, a new service aimed at advertisers looking to more accurately gauge the effectiveness of television ad campaigns.
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United States - 19/06/2013
Leeds marketing agency The Black Hole has donated £20,000 worth of professional time to Yorkshire Cancer Research, said to be the UK’s largest medical research charity.
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Yorkshire & Humber - 19/06/2013
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