Digital

25 September 2016

Advertising groups demand third-party oversight after Facebook is exposed for inflating video views

Advertising groups are calling for third-party oversight in measurement following news that Facebook has been overinflating its video views for two years, meani...

Digital26 September 2016

Opinion

Crossing the Great Wall: Identity-based marketing in China requires creative answers

Digital25 September 2016

Telegram adds selfie masks and customisable GIFs in Snapchat-esque update

Digital25 September 2016

BHS relaunches in the UK as online retailer

23 September 2016

Facebook admits it overstated average video view times by between 60 to 80% for two years

Video is the future of Facebook however in its drive for supremacy it reportedly overstated its video views for two years by failing to factor in views under th...

22 September 2016

The Trade Desk opens well, but what will it have to demonstrate to stay ahead of the pack?

The Trade Desk opened began publicly on the Nasdaq yesterday (21 September), with the adtech company’s stock price valued at close to $1bn on the opening day of...

24 September 2016

RBS starts ‘long march’ on the road to lift brand attribution for ‘Royal Bank’ and Natwest

As its 2020 deadline to become the UK’s most trusted bank nears, beleaguered Royal Bank of Scotland (RBS) launches ads to bring clarity to its switch from a bra...