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UK and France lead Europe in harnessing audience data for digital ad campaigns

Britain and France have been jointly named as top dogs in Europe for sourcing and harnessing audience data for the successful delivery of digital advertising ca...

Forrester says it’s end times for digital and display advertising

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupt...

Rubicon Project CEO: ‘Open source will be the gold standard’

Soon after it emerged Rubicon Project is mounting a counter-charge to its ongoing legal tussles with The Guardian, The Drum caught up with its chief executive M...

Apple co-founder Steve Wozniak says he tries to ‘avoid Google and Facebook’

BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final

Programmatic is not an excuse for poor creative

The Drum Network

Increase conversion rates with email campaigns by using free marketing automation

Facebook’s Mark Zuckerberg sets out political stall

Customer centricity trumps innovation, says Gartner analysts

Propellernet and Precis Digital take home top accolades at The Drum’s Search Awards

IAB SG Rolling Heavies: Comscore’s Joe Nguyen on top-down talent, the next big thing and unofficial...

How Amazon got to the top by breaking the rules

Facebook expands its Global Marketing Solutions team

Microsoft rebrands gaming livestream app Beam as Mixer to shore up its assault on Twitch

More Digital Advertising

Latest Digital Advertising

AdSupply acquires Lion Digital Media, enabling advertisers to reach local markets

Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital

Programmatic jargon explained through new Amazon Echo skill addition

Close to 4 out of 5 US digital display dollars estimated to transact programmatically in 2017

The Drum Network

Drone entrepreneurs aim for new heights with professional new identity and website

Top tips to help protect your brand online

The Alternative Guide to Edinburgh drives T2 Trainspotting downloads by revisiting the movie’s...

Spotx and Samba TV ink ad targeting partnership

Fashion brand G2000 signs as launch partner for new Inskin Media format Swipeout in Asia

Nasa’s social media team on its mission to create out-of-this-earth content

The Drum Network

The four things you should be doing to strengthen your content marketing strategy

The Drum Network

GDPR is coming: and you can’t afford to ignore it

Latest Brand

The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

Go Outside celebrates a decade in Brazil by producing a magazine in the great outdoors

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

Evening Standard runs ad for pray away the gay group

UK and France lead Europe in harnessing audience data for digital ad campaigns

Chinese smartphone brands now account for 24% of global market

Instagram further emulates Snapchat by trialing direct response ads

Manchester United and Manchester City unite in show of solidarity

Dadi Awards open for entry with marketers from Pernod Ricard, Samsung and Man United among...

Amazon China's mission to lure Chinese away from smartphones and onto the Kindle

GE’s Linda Boff talks branded content and brand's Millie Dresselhaus ad at C2 Montreal

One year and counting, and still almost 25% of marketers have yet to act on GDPR

Latest Agency

'Create content people want to see': Beyond the Brief featuring Steve Radick, Brunner

Deutsch appoints Rob Campbell as chief strategy officer

Business on the Move: P&G, Design Museum, McLaren and more

The Drum Network

Increase conversion rates with email campaigns by using free marketing automation

Forrester says it’s end times for digital and display advertising

Independent by design: What is an independent adtech stack?

The code behind emotion: targeting consumers through emotional understanding

Apple doubles down on diversity efforts after controversies, hiring Denise Young Smith in newly...

The Drum Network

Freesat appoints Tangent to transform digital estate

Pinterest names Giant Spoon as first US media agency

The Drum Network

Shout Digital unveils in-house R&D tech hub

Uber concedes that accounting error led to underpay for drivers since 2014

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