Opinion

Opinion

What xAd learned about location in its big year of growth

This week, tens of thousands of technophiles are at Mobile World Congress to hearing... Read more

Brands need high touch as well as high tech

In a 2007 collaboration with the Centre for Experimental Consumer Psychology at Bangor University... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.