Opinion

Opinion

Lessons from Launch Festival and start-ups for watch from Unilever Foundry's Scaleup of the Year 2015 programme

For the past three days, in the shadow of the Golden Gate Bridge at Fort Mason Centre, over 200... Read more

What marketers should know about using location for audience targeting

This week, tens of thousands of technophiles are at Mobile World Congress to hearing... Read more

Brands need high touch as well as high tech

In a 2007 collaboration with the Centre for Experimental Consumer Psychology at Bangor University... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.