Opinion

Opinion

Competing for social buzz – but is it always the end goal?

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

The 10 best shops in the world: #2 Comme Des Garçons, Hong Kong

After praising Penhaligon’s, Georgia Barretta-Whiteley continues her search for the world's best... Read more

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Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to opinion@thedrum.com.

Selected columnists

Writer, Reader, Rascal

Andrew Boulton

Smack My Pitch Up

Andy Barr

Justin Pearse

Justin Pearse

Letter from America

Noel Young

It's Lonely at the Top

Richard Draycott

View from the Ivory Tower

Sarah Williams

Gordon Young

Gordon Young

Rose Lewis

Rose Lewis

Awards Blog

Craig McGill

Consultancy Matters

Marie Myles & Debbie Oates

Duncan Parry

Duncan Parry