THE DRUM WORKS

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The Drum Works

Audience-Driven Content

We’ve got one goal - creating content your customers will love, using unrivalled audience insight and editorial expertise to create compelling brand stories. We know your market, we know your potential customers (probably personally!) and we know exactly the type of content they enjoy. We love this market, we live this industry and we want to help you create the content it deserves. Content to help you build authentic, trusted relationships with your customers to drive more business.

PLANT YOUR SEED

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PLANT YOUR SEED

Any content developed by The Drum Works is designed to be distributed across The Drum’s media ecosystem – online, print and social media. Or across your owned media – your website, social media or any other marketing channel. We just want to ensure your audience receives content they love, wherever they are.

MESSAGING DEVELOPMENT

Great content starts with a great story. Turning your company, its products and its vision into a clear, consistent message is essential.

  • The Drum.com
    1,000,000+
    Visitors/Mo.
  • E-shots
    1,000,000+
    Recipients/Mo.
  • The Drum Magazine
    15,000
    Readers/14 days
  • @thedrum
    106,000
    Followers
  • Facebook.com/Thedrum
    15,000
    Likes

CULTIVATE YOUR MESSAGE

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CULTIVATE YOUR MESSAGE

Webinars

Webinars can be a powerful way to engage an audience. But only if the content is as compelling as traditional media. We’ll work with you to script the show, secure high profile guest speakers to add credibility, and distribute it to your target audience.

Research

Data from surveying either general consumers, via our research partner, or your target market, via The Drum’s own media, is often an amazing foundation for valuable content experiences.

Video

From video interviews with your executives and clients to full-blown branded video series, The Drum Works, with its partner Drum Studios, will help you utilise video to its fullest potential. We won’t just produce video.

GROW YOUR BRAND

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Grow Your Brand

Articles, Features, Blogs

Crafted to the highest editorial standards, we’ll get your message across in the format that best suits your audience’s needs.

White Papers and Ebooks

These can still be an effective way to engage The Drum’s audience but the quality and relevance bar is now sky high. We’ll work with you to define the target audience, create the perfect content to engage it and help you actually get it to them.

Graphical Storytelling

Creating the right infographic to engage your audience is second nature, after all The Drum has been showcasing the best for years. But why not go a step further, with a comic or graphical novel? Drum Works will push your creative limits to achieve that crucial cut through.

TELL YOUR OWN STORY

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TELL YOUR OWN STORY

AMPLIFYING YOUR OWNED MEDIA

Your expensive and beautifully produced agency showreel shouldn’t be languishing on YouTube unwatched and unloved. We’re experts at getting the attention of your audience, The Drum does it all day every day, and we can help build an audience for your owned media.

CASE STUDY ‘SHOWREELS’

Your work is your best marketing asset. We’ll turn your most successful into engaging editorial-quality case studies. This content can be used across your marketing channels and we can package it up to create beautiful books for your lobby, clients or prospects.