The Drum Works
We’ve got one goal - creating content your customers will love, using unrivalled audience insight and editorial expertise to create compelling brand stories. We know your market, we know your potential customers (probably personally!) and we know exactly the type of content they enjoy. We love this market, we live this industry and we want to help you create the content it deserves. Content to help you build authentic, trusted relationships with your customers to drive more business.
PLANT YOUR SEED
Any content developed by The Drum Works is designed to be distributed across The Drum’s media ecosystem – online, print and social media. Or across your owned media – your website, social media or any other marketing channel. We just want to ensure your audience receives content they love, wherever they are.
Great content starts with a great story. Turning your company, its products and its vision into a clear, consistent message is essential.
The Drum Magazine15,000Readers/14 days
CULTIVATE YOUR MESSAGE
Webinars can be a powerful way to engage an audience. But only if the content is as compelling as traditional media. We’ll work with you to script the show, secure high profile guest speakers to add credibility, and distribute it to your target audience.
Data from surveying either general consumers, via our research partner, or your target market, via The Drum’s own media, is often an amazing foundation for valuable content experiences.
From video interviews with your executives and clients to full-blown branded video series, The Drum Works, with its partner Drum Studios, will help you utilise video to its fullest potential. We won’t just produce video.
Grow Your Brand
Articles, Features, Blogs
Crafted to the highest editorial standards, we’ll get your message across in the format that best suits your audience’s needs.
White Papers and Ebooks
These can still be an effective way to engage The Drum’s audience but the quality and relevance bar is now sky high. We’ll work with you to define the target audience, create the perfect content to engage it and help you actually get it to them.
Creating the right infographic to engage your audience is second nature, after all The Drum has been showcasing the best for years. But why not go a step further, with a comic or graphical novel? Drum Works will push your creative limits to achieve that crucial cut through.
TELL YOUR OWN STORY
AMPLIFYING YOUR OWNED MEDIA
Your expensive and beautifully produced agency showreel shouldn’t be languishing on YouTube unwatched and unloved. We’re experts at getting the attention of your audience, The Drum does it all day every day, and we can help build an audience for your owned media.
CASE STUDY ‘SHOWREELS’
Your work is your best marketing asset. We’ll turn your most successful into engaging editorial-quality case studies. This content can be used across your marketing channels and we can package it up to create beautiful books for your lobby, clients or prospects.