The Drum Works
We’ve got one goal - creating content your customers will love, using unrivalled audience insight and editorial expertise to create compelling brand stories. We know your market, we know your potential customers (probably personally!) and we know exactly the type of content they enjoy. We love this market, we live this industry and we want to help you create the content it deserves. Content to help you build authentic, trusted relationships with your customers to drive more business.
PLANT YOUR SEED
Any content developed by The Drum Works is designed to be distributed across The Drum’s media ecosystem – online, print and social media. Or across your owned media – your website, social media or any other marketing channel. We just want to ensure your audience receives content they love, wherever they are.
Great content starts with a great story. Turning your company, its products and its vision into a clear, consistent message is essential.
The Drum Magazine15,000Readers/14 days
CULTIVATE YOUR MESSAGE
Webinars can be a powerful way to engage an audience. But only if the content is as compelling as traditional media. We’ll work with you to script the show, secure high profile guest speakers to add credibility, and distribute it to your target audience.
Data from surveying either general consumers, via our research partner, or your target market, via The Drum’s own media, is often an amazing foundation for valuable content experiences.
From video interviews with your executives and clients to full-blown branded video series, The Drum Works, with its partner Drum Studios, will help you utilise video to its fullest potential. We won’t just produce video.
Grow Your Brand
Articles, Features, Blogs
Crafted to the highest editorial standards, we’ll get your message across in the format that best suits your audience’s needs.
White Papers and Ebooks
These can still be an effective way to engage The Drum’s audience but the quality and relevance bar is now sky high. We’ll work with you to define the target audience, create the perfect content to engage it and help you actually get it to them.
Creating the right infographic to engage your audience is second nature, after all The Drum has been showcasing the best for years. But why not go a step further, with a comic or graphical novel? Drum Works will push your creative limits to achieve that crucial cut through.
TELL YOUR OWN STORY
AMPLIFYING YOUR OWNED MEDIA
Your expensive and beautifully produced agency showreel shouldn’t be languishing on YouTube unwatched and unloved. We’re experts at getting the attention of your audience, The Drum does it all day every day, and we can help build an audience for your owned media.
CASE STUDY ‘SHOWREELS’
Your work is your best marketing asset. We’ll turn your most successful into engaging editorial-quality case studies. This content can be used across your marketing channels and we can package it up to create beautiful books for your lobby, clients or prospects.
Case Study - Quantcast
Quantcast Session Interview Series
Quantcast wanted to make the impact of its flagship one-day conference last longer, align itself with the creative industries and future thinking.
A studio was built at the event and attendees and keynote speakers, such as former Formula One racing driver David Coulthard, were interviewed throughout the day. From this a high-quality video interview series called Quantcast Sessions was created.
Choosing the right medium - A dedicated hub was created to promote and host the series. Launched in March 2015, new episodes will be launched every month with an associated article. The rolling program of content will run all year and released monthly until the next event takes place in November 2015.
Reach - All the content is promoted across The Drum’s media ecosystem.
Case Study - Youtube
YouTube commissioned a documentary titled “The Creators,” directed by Academy award-nominated director Nanette Burstein.
The Drum organised and hosted the global premiere of The Creators in March at the Curzon Soho cinema.
A panel discussion following the screening, on its lessons for brands, featured the director and high-profile stars from the film. Branded content articles on The Drum website and print magazine were also created to draw out the lessons for marketers.
An invite-only event, the successful screening was attended by 250 brand marketers and agency executives.
Case Study - Bauer Knowledge
Bauer Media wanted to use its audience research into the millennials generation to engage media agencies.
Rather than run independent pieces of braded content, we worked collaboratively to develop The Drum’s first branded content hub. Designed and developed to fit in natively with the overall Drum site, the Bauer Knowledge hub had its own unique identity and style.
From January to April, we used the findings of the research as the basis of a range of articles examining how brands could engage with the millennial generation. By talking directly to the target audience, the content firmly associated Bauer Media, and its study, as the premier source of insight into this much vied for audience.
All content generated featured regularly in the print magazine, website and social media channels. In addition, bespoke email newsletters were created highlighting the content to targeted segments of The Drum database.
14,760 page views, 24.6% email open rate, Twitter reach of 6,721,578 users.
Case Study - Google
Reporting live from Mobile World Congress 2015
A key objective of the company is to be associated with all things mobile. The aim was to cut-through the multitude of content at MWC and align Google at the frontier of mobile marketing, gaining the attention of marketers.
Four video interviews were published during the event, including The Best of MWC 2015 Stands series in which senior Google executives selected the most inspiring and exciting offerings from the 2,000 exhibitors.
The content was publicised and distributed via The Drum’s media ecosystem. It was also hosted on think with Google, its own thought-leadership channel.
The videos received 7,236 video views and 16,036 page views.