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April Fools' Day 2016: Brand pranks logged, the truth exposed

April Fools' Day 2016: Brand pranks logged, the truth exposed

On 1 April no one can be trusted and, as per usual, you might have noticed some strange announcements and product launches popping up on your newsfeed.  ...

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World - 01/04/2016
Advertising
John's Weird Week: Morrisons' scouser fail, Taybot goes cray & hijack hijinks

John's Weird Week: Morrisons' scouser fail, Taybot goes cray & hijack hijinks

Welcome to Weird Week citizens of Earth and even people from Liverpool, here's the oddest marketing news I came across over the last few days. ...

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World - 31/03/2016
Advertising
Can the craft movement do for cola what it’s done for beer?

Can the craft movement do for cola what it’s done for beer?

This week Pepsi launched a new craft cola brand in the US named Pepsi 1893, a premium craft drink to appeal to millennial drinkers who are more focused on heritage and provenance, at a time when brands are experiencing a long-term decline in sales...

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World - 01/04/2016
Marketing
YouTube ad misplacement sees Trump, Sanders and Clinton ads served next to Isis propaganda

YouTube ad misplacement sees Trump, Sanders and Clinton ads served next to Isis propaganda

Digital ads supporting US presidential candidates, including Donald Trump, Bernie Sanders, Hilary Clinton and Ted Cruz have been served next to Isis propaganda videos on YouTube, according to a report from to Internet safety group, the...

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North America - 01/04/2016
Digital
Critical Mass makes moves in North America management team

Critical Mass makes moves in North America management team

Critical Mass announced two moves in their North American management team with one new hire and promotion of a 10-year vet of the agency. Connie Eggert joins the New York team as SVP and Mark Ashbaugh has been elevated to general manager of the...

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North America - 01/04/2016
Digital
What does it take to be a great creative? A conversation between GSD&M’s Leslie Shaffer and Nikki Baker

What does it take to be a great creative? A conversation between GSD&M’s Leslie Shaffer and Nikki Baker

At SXSW, The Drum sat down with GSD&M creative partners Leslie Shaffer and Nikki Baker to find out what they think it takes to be a great creative. ...

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United States - 01/04/2016
Advertising
video
Cadbury unveils fresh 'Tastes Like This Feels' strapline in Dairy Milk campaign

Cadbury unveils fresh 'Tastes Like This Feels' strapline in Dairy Milk campaign

Cadbury appears to be moving away from its longstanding 'Free the Joy' strapline via a new campaign for its flagship Dairy Milk product released under the new 'Tastes Like This Feels' positioning.  ...

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Europe - 01/04/2016
Marketing
Signs fade and times change: Communications and the future of sports marketing

Signs fade and times change: Communications and the future of sports marketing

Opinion: Guest Columnists
An enviable piece of advertising hangs about 370-odd yards from home plate at Yankee Stadium. Bright yellow and red, visibly popping with... Read more
Jason Teitler - 01/04/2016
Marketing
Apple Music ad sees Taylor Swift thrown off of a treadmill

Apple Music ad sees Taylor Swift thrown off of a treadmill

Apple Music has embraced the acting talents of popstar Taylor Swift in its latest ad. ...

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World - 01/04/2016
Social Media
From a self-driving bike to emoji licence plates, the brand pranks that got April Fools' Day right

From a self-driving bike to emoji licence plates, the brand pranks that got April Fools' Day right

Opinion: Guest Columnists
Love it or hate it, April Fools' Day offers a serious opportunity for brands. With us all on the watch for the interesting to the... Read more
Niamh Deehan - 01/04/2016
Advertising
The outdoor campaign is now live in Liverpool city centre.

Vueling flights from Liverpool to Barcelona benefit from outdoor campaign by Media Agency Group

Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the...

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UK - 01/04/2016
Advertising
Nick Kamen turns heads in Levi’s iconic ‘Launderette’ ad

Nick Kamen turns heads in Levi’s iconic ‘Launderette’ ad

Here is the fifth in our round up of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York.  ...

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United States - 01/04/2016
Advertising
video
Tom Farrell is Swrve's VP of marketing.

Less than 0.2 per cent of players account for half the revenue of the freemium mobile games market

A new report from mobile marketing automation and engagement firm Swrve – ‘Monetization in Mobile Games’ – has revealed that less than 2 per cent of players make any form of purchase each month. This, combined with the...

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UK - 01/04/2016
Marketing
The Onion braced for Snapchat Discover debut

The Onion braced for Snapchat Discover debut

The Onion, aka 'America's finest news source', is the latest publisher to sign up to Snapchat Discover.  ...

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World - 01/04/2016
Social Media
North Korea imposes further web restrictions now blocking Facebook, YouTube and Twitter

North Korea imposes further web restrictions now blocking Facebook, YouTube and Twitter

North Korea has blocked a whole host of top websites to maintain a firm grip of the information and content being accessed within its borders. ...

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Asia - 01/04/2016
Social Media
Coup Media founder Paul Shepherd.

Buzzfeed, Unilever and Salesforce set to speak at Online Influence conference in Cardiff

Speakers from brands including Buzzfeed, Unilever and Salesforce have been announced for Wales’ largest social media and new technology event, The Online Influence (Oi) Conference 2016, which takes place in Cardiff on 21 April. ...

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Wales - 01/04/2016
Digital
West Ham United draft in Ticketmaster to help with new stadium demands

West Ham United draft in Ticketmaster to help with new stadium demands

West Ham United has announced that Ticketmaster will be their official ticket partner next season when they move into their new stadium. ...

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World - 01/04/2016
Sponsorship
The Telegraph reveals new website focused on rolling out breaking news

The Telegraph reveals new website focused on rolling out breaking news

Telegraph Media Group have revealed the new-look site for the Telegraph newspaper, optimised for cross-device use and responsiveness. ...

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UK - 01/04/2016
Design
The Football League's deal with IntechnologyWiFi to strengthen clubs' connectivity and commercial opportunities

The Football League's deal with IntechnologyWiFi to strengthen clubs' connectivity and commercial opportunities

The English Football League has agreed a major long-term partnership with IntechnologyWiFi in a deal that will strengthen each clubs’ digital connectivity with their fans and enable them to create more commercial opportunities. ...

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UK - 01/04/2016
Digital
Richard Desmond cuts ties with adult TV channels

Richard Desmond cuts ties with adult TV channels

Richard Desmond, owner of Express Newspapers and founder of Northern & Shell, has sold his adult TV business, breaking all ties with the adult entertainment industry that kicked off his empire. ...

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UK - 01/04/2016
Media
Ad of the Day: Guinness Africa Special - Alive Inside

Ad of the Day: Guinness Africa Special - Alive Inside

Guinness has joined forces with AMV BBDO to create a launch film for its new beer, created especially for the next generation of Guinness drinkers – Guinness Africa Special. ...

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World - 01/04/2016
Advertising
video
Home Retail Group and Sainsbury’s shares slump ahead of acquisition

Home Retail Group and Sainsbury’s shares slump ahead of acquisition

Shares in both Home Retail Group and Sainsbury’s have fallen after Argos’ parent company gave its backing to a planned acquisition of the business by Sainsbury’s. ...

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UK - 01/04/2016
Market Research
People on the Move: Hires and departures at Beam Suntory, Heineken, Publicis One and more

People on the Move: Hires and departures at Beam Suntory, Heineken, Publicis One and more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. ...

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World - 01/04/2016
Career
Support ends for Google Wallet prepaid debit card

Support ends for Google Wallet prepaid debit card

Google has pulled the plug on its support for a prepaid debit card from 30 June as it seeks to streamline the process of sending and receiving money via the Google Wallet app. ...

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World - 01/04/2016
Digital

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