Every fortnight The Drum, in association with Synergist, publishes a selection of new creative... Read more
With almost 10 million YouTube hits and a captivated audience, it comes as no surprise that the... Read more
OMD Worldwide, Omnicom Media’s cornerstone agency, has taken home a total of 10 Media Lions and one Creative Efficiency Lion at the 2013 Cannes Lions, including Media Agency of the Year.
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Today, 19 June, Procter & Gamble has descended on Manhattan with a giveaway event involving 25 of its best known brands.
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United States - 19/06/2013
Using a raw sample of data from 280 million tweets, Gnip, a company dealing in social media data,... Read more
United States - 19/06/2013
New research from IPG Mediabrands and Microsoft has found that almost half of consumers are willing to share digital information with brands in exchange for ads that are relevant and useful to their daily lives.
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United States - 19/06/2013
Young British Interactive Media Association (BIMA) creatives Rob Greaves and Sam Daly have designed a marketing campaign for this year’s BIMA Awards based on internet memes.
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Coors has released an app enabling users to select personalise a prank call from Jean Claude Van Damme (JCVD) in order to raise awareness of the beer’s new ‘Damme Cold’ indicator.
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London City Airport is targeting Westminster with its latest multi-channel marketing campaign.
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Twitter has announced an advertising partnership with Viacom, which will see the cable network tweet sponsored video clips around its programmes on MTV, CMT, VH1, Nickelodeon, Comedy Central and BET among others.
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United States - 19/06/2013
Coca-Cola is in the midst of “evolving” its Coke Zone points scheme putting renewed focus on “redefining rewards”, according to VP of global connections Ivan Pollard.
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International - 19/06/2013
Maxus UK employees Georgia Lindsay and Yewande Sokan scooped the Gold Media Young Lions Award at Cannes Lions festival yesterday after developing a winning media strategy for Médecins Sans Frontières (MSF).
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Fleet-footed tennis superstar Roger Federerererer takes on a fly in his own home in this neat commercial for Nike. The normally mild-mannered Swiss obviously has no time for uninvited guests of the dipteric variety and he relentlessly pursues the... Read more
Microsoft has revealed a more 'consultative' approach to working with brands having conducted two co-creation workshops involving designers and consumers.
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Today at the Cannes Lion Awards 2013, the audience were treated to speeches from the likes of Jimmy Wales, founder of Wikipedia, international musician Sean ‘Diddy’ Combs, late-night comedian Conan O’Brian and Alan Rusburger, editor-in-chief of... Read more
International - 19/06/2013
NBC News announced that it would be replacing Joe Michaels, veteran director of the Today show, as it plans a revamp of Today’s set and graphics in a bid to boost show ratings.
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United States - 19/06/2013
Children's favourite Peppa Pig has become the latest, and possibly unlikliest, hack victim of the year with an attack flooding its Facebook page with racist and sexist comments.
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Fashion designer Henry Holland, British fashion queen Zandra Rhodes and fashion expert Hilary Alexander are all to be interviewed on the debut transmission of Clothes Show TVon YouTube.
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Fashion designers Domenico Dolce and Stefano Gabbana have been sentenced to one year and eight months in prison for tax evasion in the region of hundreds of thousands of Euros - althought it's not clear whether the duo will actually make it to... Read more
Much maligned air carrier Ryanair, whose PR function has been described as the “worst job in PR”, has claimed to be the “world’s favourite airline”, the strapline formerly adopted by flag carrier British Airways, as it was revealed that it had... Read more
International - 19/06/2013
GHD has made a series of changes to its website after studying analytics data which revealed problems encountered by specific mobile devices, enabling the brand to make navigation and purchasing easier for customers who mobile shop.
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With the SMMT International Automotive Summit on in London last week, auto and technology are top of mind and The App Business has been...
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Swedish cider brand Kopparberg is offering fans the chance to win a unique Kopparberg experience delivered straight to their door as part of a new social media competition.
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mycleveragency has pulled together everything marketers need to know to compose the perfect... Read more
United States - 19/06/2013
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