Newhaven, the Edinburgh-based creative agency has droppedits legal challenge with The Scottish Government which is now expected to begin to work with the new Scottish Ministers Marketing Services Framework from next month.
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Most of the headlines around social media recently have focused on Facebook’s massive advertising potential, particularly now its mobile channel, which is used more by daily users than desktop, has been monetised.
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The survey of 1,000 UK consumers centred on five overarching themes: trustworthiness, leading... Read more
The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
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Will the video of Toronto Mayor Rob Ford allegedly smoking crack cocaine ever see the light of day? That was the question last night as the fund started by website Gawker to buy and screen it stood at $166,886 USD (around $30,000 short of... Read more
North America - 24/05/2013
Research findings published by Social Media Today colludes that effective social media use is “essential for marketing success in the current business world, warning that companies will not be taken seriously if they are not active on Facebook,... Read more
International - 24/05/2013
RAPP Sydney has developed an extensive creative campaign in conjunction with digital creative agency Holler Sydney for clients Audi, featuring the elusive French music artists Daft Punk.
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ITV London is the latest Twitter account to be hacked, it seems, after a tweet was sent saying a free (white) flag was to be given to all rebels.
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Sydney’s Nylon Studios has appointed experienced sound designer James Martell, whose credits include feature film Happy Feet.
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The Melbourne based independent large format outdoor advertising operator, iOM, has claimed three new billboard sites in Sydney.
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McDonald's CEO Don Thompson found himself on the grill after a nine-year-old girl accused the burger giant of trying to "trick kids into eating food that isn't good for them."
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North America - 24/05/2013
Here it is . . . the world’s largest Lego model of all time : a 1:1 scale replica of an X-Wing, the fictional starfighter from the original Star Wars trilogy. It is made up of 5,335,200 Lego bricks and took 32 Lego master builders 17,336 hours ... Read more
United States - 24/05/2013
It’s not every week that we get a billion-dollar acquisition to write about, so let’s get stuck in straight away to the Yahoo! Tumblr...
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The Chartered Institute of Public Relations (CIPR) has today announced that Stephen Waddington, European digital and social media director at Ketchum, as President elect.
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Today's jobs round-up brings roles for a TV commercial produce, a PR account manager, a digital media assistant, a partnership and digital manager and a head of 3D.
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Despite José Mourinho being odds on to return to Chelsea next season it hasn’t stopped self-styled mischief makers Paddy Power having a little bit of fun with its latest ad campaign.
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News Corporation has announced that the split of the company into a newspaper and publishing division and a film and TV division will take place on 28 June.
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International - 24/05/2013
Manchester-based creative, advertising and communications agency BJL is opening its doors to aspiring regional creative talent by working with three creative teams from three North West universities and colleges, to offer students their first... Read more
The Advertising Association has told The Drum it is “pleased to see the Government recognising our positive efforts” following the release of a progress report on the Recommendations of the Independent Review of the Commercialisation and... Read more
Pernod Ricard potato vodka brand Luksusowa has launched a new website offering 'The Man's Guide... Read more
Elastoplast’s new range of Fabric Waterproof plasters is being promoted by a YouTube campaign created by CMW.
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Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones.
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YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more
Dean Lovett, CEO, McCann Central: Digital integration and lower costs. Midlands agencies are investing heavily in digital, making it an integral part of their offering. It’s now a compelling reason for clients to leave London; a wealth of agencies... Read more
East Midlands - 24/05/2013
First Direct has unveiled a new campaign with JWT London, which is set to run across TV, press, digital and outdoor media, with the aim of promoting the ‘unexpected’ bank.
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