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The Drum magazine out now!

Reappraising B2B - Cooler than
its consumer counterpart?

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B2B Creative Works Special: Featuring Forsman & Bodenfors, DDB New York, OgilvyOne, Grey London and more

While often overshadowed by consumer campaigns, B2B creativity is no less worth shouting about....

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Europe - 25/02/2016
Advertising
video
Try before you buy: Why virtual reality is good news for B2B marketing

Try before you buy: Why virtual reality is good news for B2B marketing

Will virtual reality (VR) ever become a marketing reality? The much-hyped medium has hit the headlines in recent months with brands as diverse as Amnesty International and Thomas Cook turning to it for campaigns. ...

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World - 25/02/2016
Marketing
Pew research indicates that Americans side with FBI in Apple debate

Pew research indicates that Americans side with FBI in Apple debate

As Apple and the FBI continue digging in to the controversy over unlocking an iPhone used by one of the San Bernardino terrorist attack suspects, the American public, according to research from the Pew Research Center, is leaning more towards the...

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United States - 25/02/2016
Digital
Steven Gerrard to serve as Telegraph’s football columnist

Steven Gerrard to serve as Telegraph’s football columnist

The Telegraph has appointed former Liverpool and England football captain Steven Gerrard as its football columnist that will see him write monthly columns for the sports section of the paper. ...

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UK - 25/02/2016
Media
How Unilever is leveraging mobile to change consumer behaviour

How Unilever is leveraging mobile to change consumer behaviour

Unilever, one of the world’s largest FMCG manufacturers, is placing mobile messaging at the heart of everything it does, most importantly how it communicates with consumers, and is now mulling a global roll out of a WhatsApp-based service...

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World - 25/02/2016
Advertising
video
Social media experts debate how to use Snapchat on The Drum’s Social Buzz Show

Social media experts debate how to use Snapchat on The Drum’s Social Buzz Show

Tuesday’s (23 February) #SMBuzzChat from NYC focused primarily on how brands should be using Snapchat and what the future holds for the service. Delegates from Social Media Week and the community back in the UK told us how they see the...

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UK - 25/02/2016
Digital Advertising
AB InBev bets on e-commerce to drive craft beer sales

AB InBev bets on e-commerce to drive craft beer sales

AB InBev is piloting a craft beer e-commerce platform as it looks to find new ways to attract consumers that sit outside traditional marketing and advertising efforts. ...

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World - 25/02/2016
Ecommerce
Forbes moves into influencer marketing arena with BrandVoice Premium platform

Forbes moves into influencer marketing arena with BrandVoice Premium platform

Forbes wants to connect advertisers with a network of journalists, academics and bloggers with the roll out of new product, BrandVoice Premium. ...

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World - 25/02/2016
Digital
Sheryl Sandberg responds to powerful feminist P&G ad out of BBDO India

Sheryl Sandberg responds to powerful feminist P&G ad out of BBDO India

Facebook’s chief operating officer Sheryl Sandberg had some kind words to say about a recent ad out of BBDO India that draws attention to the issue of gender stereotypes. ...

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World - 25/02/2016
Advertising
video
Ryanair begins campaign for Britain to stay in EU

Ryanair begins campaign for Britain to stay in EU

Ryanair is launching a campaign for the ‘Yes’ vote in the upcoming EU referendum, with chief executive Michael O’Leary saying “it’s absolutely clear that the UK economy and its future growth prospects are stronger as...

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Europe - 25/02/2016
Marketing
This McDonald’s France road sign wants you to get lost if you're looking for Burger King

This McDonald’s France road sign wants you to get lost if you're looking for Burger King

McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. ...

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World - 25/02/2016
Advertising
Mark Arasaratnam

Lifting the lid on Mobile World Congress 2016, where consumer experience trumped monetisation

Opinion: Guest Columnists
More than 100,000 people descended on the mammoth Mobile World Congress (MWC) in Barcelona this week, to watch experts from around the... Read more
Mark Arasaratnam - 25/02/2016
Mobile
How Mashable is using artificial intelligence to shape stories

How Mashable is using artificial intelligence to shape stories

From New Look to Google, artificial intelligence is increasingly featuring in the plans of forward-thinking brands, and according to new media darlings Mashable, AI should now be in the thoughts of publishers too. ...

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UK - 25/02/2016
Media
video
Tony Foggett is founder and chief executive of Code Computerlove.

Code Computerlove: we've changed because the agency/client model is broken

Opinion: Tricks of the marketing trade
Why does a successful 17-year old agency decide to reinvent its services and offering? Believe me, that’s a question that I&rsquo... Read more
Tony Foggett - 25/02/2016
Digital
Suit Supply 'Toy Boys' campaign accused of being sexist towards women, founder argues the opposite

Suit Supply 'Toy Boys' campaign accused of being sexist towards women, founder argues the opposite

A provocative ad campaign from a Dutch fashion company has been widely branded as sexist and misogynist by social media users – however the brand has argued that its creative shows the power of women and underlines the fact that females are...

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Europe - 25/02/2016
Advertising
Liverpool FC partner with MG Auto

Liverpool FC sponsorship with Chinese automaker MG Auto will yield Liverpool-themed cars

Liverpool have strengthened their flourishing sponsorship portfolio after agreeing a deal with Chinese automotive firm MG Auto in an unusual partnership that will give birth to a Liverpool-themed vehicle. ...

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World - 25/02/2016
Sponsorship
LG, Samsung and Sony among top ten brands talked about on Twitter at Mobile World Congress

LG, Samsung and Sony among top ten brands talked about on Twitter at Mobile World Congress

LG, Samsung and Sony were the top three most-talked about brands on Twitter during this year’s Mobile World Congress (MWC), according to data from global tech communications agency Hotwire. ...

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World - 25/02/2016
Social Media
The Drum MWC Insight Report – Ocado, Telefonica and IBM

The Drum MWC Insight Report – Ocado, Telefonica and IBM

The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them. ...

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Europe - 25/02/2016
Advertising
video
Ad of the Day: Mastercard - Priceless Surprises (Brit Awards 2016)

Ad of the Day: Mastercard - Priceless Surprises (Brit Awards 2016)

Mastercard’s long-running association with the Brit Awards continued last night with Ellie Goulding and Mark Ronson creating ‘Priceless Surprises’ for their fans. ...

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UK - 25/02/2016
Advertising
video
Cristina Constandache

Ad blocking: You don't need to be afraid of the big bad wolf

Opinion: Guest Columnists
There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the... Read more
Cristina Constandache - 25/02/2016
Media
Time Out brand refresh signals move from 'content publisher to content and commerce platform'

Time Out brand refresh signals move from 'content publisher to content and commerce platform'

Time Out Group has updated its visual identity across its digital and media properties as it looks to signal a shift in business strategy at the food, drink and travel guide company.  ...

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World - 25/02/2016
Design
Barcelona renew Unicef deal

Barcelona FC extend partnership with Unicef and increase annual donation

Barcelona  FC have renewed their partnership with Unicef in a new deal that will see the Catalonian club continue their work with the charity until 2020. ...

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World - 25/02/2016
Marketing
Press Mag Media utilised Gazepoint eye-tracking software.

Eye-tracking tech used to optimise Yarwell Mill Country Park press campaign

Yarwell Mill Country Park, a Lesiure Parks UK company based in Cambridgeshire, has launched a national press advertising campaign, in association with Press Mag Media, with content optimised through the use of sophisticated eye-tracking software. ...

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UK - 25/02/2016
Advertising
RKCY/Y&R Premier League

Premier League's contested creative business heads to RKCY/Y&R

Premier League's creative account has gone to RKCY/Y&R, The Drum understands. ...

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World - 25/02/2016
Creative
Behind porn site xHamster’s penetration of the sports market with Promosport Racing sponsorship

Behind porn site xHamster’s penetration of the sports market with Promosport Racing sponsorship

Why was a porn site that documents almost half a billion visits per month opting to sponsor an Italian cycling team founded in 2013? The Drum questioned the xHamster, the brand's fluffy porn mascot [and official PR spokesperson], to...

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World - 25/02/2016
Digital

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