Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting predicts that by 2014, 24.7% of all online video...
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When it comes to public image both online and offline, brands consistently want to be able to exercise a level of control over what they put out to the media in terms of both PR and advertising. When quality control is such a matter of concern,...
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Real Time Bidding is continuing to gain real traction and is being embraced by many advertisers as integral to their Display and wider Digital performance strategy.
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Your agency exists to be creative – you use your imagination and hope to come up with award-winning campaigns for your clients. However, you still need to have effective business processes in place to make money.
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Prediction, speculation and forecasting into the future of the digital age are close to impossible. Anyone who claims differently is lying or has somehow gained access to a DeLorean. Within creative agencies, the benefit of hindsight is never more...
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Social Media is a fast changing environment with an increasing number of successful bloggers failing to appreciate the legal obligations of ‘paid for reviews’.
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Ecommerce SEO has always been a huge challenge for retailers due to technical constraints with legacy IT systems and the sheer number of pages that businesses with a large inventory of products are likely to have on their websites.
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The transition of Google Shopping to the commercial advertising model of Product Listing Ads (PLAs) in the US in October 2012, has defied critics by emerging as an undeniable success. A recent study by Marin Software revealed that the paid ads –...
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As Bob Dylan once said: “the times they are a-changin’”. Search is becoming a more tailored experience to users. First, Google’s Search Plus Your World altered search results based on your friends social involvement and now, with Foursquare and...
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There is undoubtedly a magic combination of ingredients in an eCRM strategy. A delightful trio.
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