LinkedIn shouldn’t be seen as just ‘another’ networking tool. It has the potential to become the hero at the heart of prospecting activity. Here, Mark Fones, Client Strategy and Creative Director at Wyatt International, explains how this is...
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Over the years, retail marketing has seen a gradual increase in complexity, sophistication and transparency, becoming more science than art. So much so that marketeers spend more time crunching than lunching, giving them unprecedented data and...
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Last year we attempted to quantify the mobile money unaccounted for through the affiliate channel. Estimating both revenue unattributed to the channel and commissions unpaid to affiliates, we arrived upon a staggering amount, somewhere not far...
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The correct technical setup of a website is vital in SEO. Getting it wrong can have serious consequences; users may struggle to navigate your website, and search engines may not be able to index your pages.
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Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting predicts that by 2014, 24.7% of all online video...
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When it comes to public image both online and offline, brands consistently want to be able to exercise a level of control over what they put out to the media in terms of both PR and advertising. When quality control is such a matter of concern,...
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Real Time Bidding is continuing to gain real traction and is being embraced by many advertisers as integral to their Display and wider Digital performance strategy.
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Your agency exists to be creative – you use your imagination and hope to come up with award-winning campaigns for your clients. However, you still need to have effective business processes in place to make money.
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Prediction, speculation and forecasting into the future of the digital age are close to impossible. Anyone who claims differently is lying or has somehow gained access to a DeLorean. Within creative agencies, the benefit of hindsight is never more...
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