News - Advertising

News - Advertising

"It is part of the Sony heritage to do things for real" - Sony Europe art director on why the brand is constantly challenging itself when it comes to TV advertising

Pushing the boundaries of what it can achieve in TV advertising is one of Sony’s &ldquo... Read more

Play it again, Sam: Why do advertisers always reach for familiar songs?

Play it again, Sam: Why do advertisers always reach for familiar songs? video
Play it again, Sam: Why do advertisers always reach for familiar songs? video

Following the BBC's star-studded God Only Knows film and the launch of a musical new Chanel... Read more

The Drum's Profile Hub Round-up: From underground air balloons to dry gin to romantic Welsh getaways

For your viewing pleasure, here is this week's top entries into the Drum’s Profile Hub ... Read more

Vox-Pop: Is this a make or break Christmas for Tesco?

It has been a trying year for Tesco. Between the competition from discount retailers like Lidl... Read more

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