Why we do it
We believe marketing can change the world.
In fact, you’ll find these exact words on every cover of The Drum magazine and on the homepage of our website.
It’s a statement that expresses our belief in marketing’s transformative powers, and calls on the industry to consider the effect its work has on the world at large.
Most importantly, it commits us to creating content that inspires as much as it informs.
What we do
The Drum is a global media platform and the biggest marketing website in Europe.
Every day we share up-to-the-minute industry news from around the globe. And every month, we showcase marketing that is changing the world in our magazine.
With bases in Glasgow, London, New York and Singapore, our award-winning journalists inform and inspire our global readership, delivering first-class content across all mediums.
There’s a lot going on at The Drum. In addition to the website and magazine, we provide award shows, live events, complete content marketing solutions, video production, research, peer-to-peer learning networks, and supplier finder services.
And yes. We get through a lot of coffee.
PPA 2015 Event of the year for the Drum Live
AOP 2015 B2B Editorial team of the year
PPA Digital Awards 2014 Content Team of the year
AOP 2014 Digital Publisher of the year - B2B
Who we work with
The diversity of The Drum's offerings enables us to serve every sector of the marketing industry.
Ad tech providers.
The diversity of The Drum’s offerings enables us to serve every sector of the marketing industry - from brands to media owners; agencies to ad tech providers.
As well as our traditional advertising channels, we offer bespoke solutions for each market, ensuring our clients speak directly to their target demographic and our readers only hear about promotions of interest to them.
Where we've come from
Our story begins in 1980s Glasgow where founders Gordon Young and Nick Creed first met at school.
Sharing keen interests in creativity and commerce, the star-crossed classmates set out to produce a magazine for their peers. They collated content, sold ads, organised printing and flogged copies in the playground.
It was a risk to go against the official school publication, - but one that paid off. Literally. The magazine was a huge hit and, for a long time, the most profitable project the pair undertook.
More importantly however, this small scale venture would ignite an ambition to shake up the publishing industry on a much grander scale in the future…
Carynx Group was founded in 1984 and, over the next few years, the company launched several trade magazines spanning sectors as diverse as architecture and law.
However, it was a marketing focused magazine called ScotMedia that would outlive them all, later regenerating into ‘The Drum’ as we know it today.
In 1996, Diane Young joined the company as the third director to expand the business portfolio and keep pace with the digital revolution. Fast forward 31 years since its inception, and The Drum has now outgrown its provincial origins to become the most widely read marketing website in Europe.
It’s an evolution we are immensely proud of and one we plan to continue.
Watch our video to learn more about The Drum’s history, including the story behind our name