My ad-agency friend Nick never minces his words. “Businesses like yours are becoming a real threat to us, you know? I have clients asking me why they have to pay for our creative when they know a production company who’ll do it for free.” I...
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Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new thing called “The Internet”. The charges against...
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Insurance isn’t something that a freelancer thinks about very often. I know this for a fact, because in my own experience of bouts of freelance work, in terms of priorities, many important financial arrangements are eclipsed by the need for...
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At Christmas some things are certain. Children will wake at 5am, gifts will be exchanged, and a poll will announce that Frank Capra’s 1946 classic It’s a Wonderful Life is the nation’s favourite Christmas film of all time. The reason this movie,...
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Their natural habitat and hunting ground is being eroded and they are being starved out of their natural environment. They are forced to expend more energy and travel further to be fed, sometimes up to 500 miles.
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At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m. Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten...
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Inbound Marketing is an approach based on the principle that your prospective clients no longer want unsolicited communications in the form of advertising, email spam, cold calls or direct mail. They prefer to research information online relating...
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Data into Digital Strategies
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Experience and Data
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While Olympic fever has gripped the nation, it’s a different kind of frenzy that’s got the digital world talking. In the last few months we’ve seen more digital buyout transactions than in the FA transfer window. So what does the future look like...
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