OMD Worldwide, Omnicom Media’s cornerstone agency, has taken home a total of 10 Media Lions and one Creative Efficiency Lion at the 2013 Cannes Lions, including Media Agency of the Year.
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Coca-Cola is in the midst of “evolving” its Coke Zone points scheme putting renewed focus on “redefining rewards”, according to VP of global connections Ivan Pollard.
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International - 19/06/2013
NBC News announced that it would be replacing Joe Michaels, veteran director of the Today show, as it plans a revamp of Today’s set and graphics in a bid to boost show ratings.
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United States - 19/06/2013
Channel 4 and heat magazine have struck a deal which will see the broadcaster use augemented reality content in the magazine's pages to promote its new Dates series.
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In 2003 Barbara Streisand launched a $50 million lawsuit to supress an online photograph of her coastal California home. Before this...
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A survey on customer service expectations which sampled 2,766 respondents has found that 55 per cent of those who raise a customer service issue via a company’s Facebook or Twitter presence expect to be answered within four hours,
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They have long been considered as lost as the Ark of the Covenant, but the Holy Grail of sci-fi aficionados, the lost tranche of 106 Dr Who episodes from the early years of the programme, wiped in a cost-cutting cull, may be about to resurface.
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ITV has bught a 65 per cent stake in US production company Thinkfactory media for a sum of $30m (£19m), following acquisitions of High Noon Entertainment and Gurney in the last six months.
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Liverpool Football Club’s official digital TV channel LFC TV has appointed London based Media15 to handle all its airtime sales and marketing.
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As Google continues to face damnation from MPs over its use of UK loopholes in order to pay a minimal amount of tax as possible, Paul...
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Cow and Gate has announced a new campaign entitled “Dance Dance Baby”, shortly after the massive success of the #DancePonyDance meme.
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The Advertising Standards Authority has ruled that a radio advert broadcast by supermarket chain Morrisons must not be played again, after its central claim was held to be unintelligible.
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ITV stands to see revenues jump by up to four per cent this year as it becomes the hot favourite to host the TV battleground in the upcoming ad wars between Sky Sports and BT Sport.
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Netflix is to continue its global expansion drive by introducing its film streaming service to the Netherlands later in the year.
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It’s been a cracking year so far for experiential ad campaigns and public pranks are top of the... Read more
Vice magazine has scrapped its 'Last Words' feature which photographed models re-enacting suicides of female authors such as Sylvia Plath and Virginia Woolf and issued an apology on its website.
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International - 19/06/2013
Just days after his marital split Rupert Murdoch has today split the entertainment and publishing divisions of his global media empire in a major restructuring exercise that aims to separate profitable entertainment businesses from the struggling... Read more
The globally successful Coca Cola campaign putting popular first names on the bottle to promote sharing has hit a snag in its China market.
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A surgeon from Port Macquarie has withdrawn an action raised against search giant Google, which claimed he had been defamed by its auto complete function.
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Guest post by Danny Thompson, Head of Product Marketing, Data and Analytics,Experian Marketing Services
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Vizeum and Ogilvy have collaborated with client Mini to align the brand with a concept store in the heart of Melbourne's fashion precinct, combined with a targeted retail partnership with clothing brand Incu and the launch of a custom magazine.
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Ogilvy Melbourne has been appointed as lead strategy and creative partner for Melbourne Food & Wine Festival after a competitive pitch.
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