The Associated Press (AP) is threatening legal action against the US State Department “for failing to turn over some emails covering Clinton's tenure as the nation's top diplomat after waiting more than one year,” reported the... Read more
Grafton Merchanting GB (GMGB), a leading UK builders’ merchant, has appointed The Market Creative to provide strategic and creative marketing services, with a brief covering press, radio and CRM.
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BBC Trust chair Rona Fairhead has outlined her stance on the future regulation of the broadcaster, calling for an external regulator with ‘fairly strong powers’ to assume its oversight responsibilities.
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Viewability-based ad trading is fast becoming a part of campaign metrics and Unilever’s vice president of global media for Europe and the Americas Sarah Mansfield has backed its decision to introduce tougher measures in the area because as a... Read more
Prime minister David Cameron has issued an ultimatum to broadcasters and rival party leaders over a series of planned political debates in the run up to the general election by declaring that he is willing to participate in just one 90m debate... Read more
Viewability-based ad trading has sparked a “tough” negotiation process between publishers and advertisers but once a fully established metric could “cleanse” what has become a “soiled” and oversupplied online... Read more
The Association of Publishers (AOP) has urged brands to create native content that is “almost indistinguishable’ from the editorial they are looking replicate as its latest research finds the marketing technique beginning to resonate... Read more