Opinion - Advertising

Opinion - Advertising

Vox Pop: Are consumers longing for long-form in marketing?

It was recently brought to The Drum’s attention that we are longing for long-form. The age...

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Top Super Bowl ads that made you feel all the feels in 2015

The Super Bowl is the biggest TV event in the United States, with over 114 million people...

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Vox pop: Agencies must embrace a smart mix of services to succeed in 2016

Last week eMarketer launched a report suggesting that ad spend on digital display will, for...

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Vox Pop: Agencies agree that 2016 will be the year of video

Earlier in the week, eMarketer launched a report suggesting that ad spend on...

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