Opinion - Advertising

Smart Consumers Ignore Smart TVs (but buy them anyway)

Opinion: Duncan Parry

YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more

0 comments
Duncan Parry - 24/05/2013
Advertising
Karen Welman

Pearlfisher's pitfalls of opening an office in New York

Opinion: Guest Columnists

In the run up to the Agency Leadership Assembly in London on Wednesday 29th May, Pearlfisher boss Karen Welman talks to The Drum about... Read more

0 comments
Richard Draycott - 24/05/2013
Advertising

Viral Highlights - Local business ad beats big brands to top the viral chart.

Opinion: The Viral Video Blog
Viral Highlights - Local business ad beats big brands to top the viral chart. video
Viral Highlights - Local business ad beats big brands to top the viral chart. video

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

0 comments
Mel Peck - 23/05/2013
Advertising
video
Insights on maximising your agency profits in run up to Agency Leadership Assembly

Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

0 comments
- 23/05/2013
Advertising
Cringe Ninja: Why copywriting with emotion is a delicate balance

Cringe Ninja: Why copywriting with emotion is a delicate balance

Opinion: Writer, Reader, Rascal

Andrew Boulton, copywriter at Together Agency, on why writing with feeling can sometimes be painful for your reader. Read more

2 comments
Andrew Boulton - 22/05/2013
Advertising

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Opinion: Guest Columnists

In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use... Read more

1 comment
Hamish Pringle - 21/05/2013
Advertising
Discounts should not be discounted

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Opinion: Guest Columnists

Last week an article appeared on eConsultancy that raised a few eyebrows. Or more specifically, mine. In a nutshell the piece argues that... Read more

2 comments
Helen Southgate - 21/05/2013
Advertising

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

Opinion: The Viral Video Blog
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

0 comments
Mel Peck - 16/05/2013
Advertising
video
Hyundai's controversial 'suicide' advert

Did Hyundai actually benefit from suicide ad criticism?

Opinion: Gordon Young

‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s... Read more

1 comment
Gordon Young - 14/05/2013
Advertising
Watch out adland, Silicon Valley wants your people, as well as your money

Watch out adland, Silicon Valley wants your people, as well as your money

Opinion: The App Business

When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn't the fact that she's another ... Read more

0 comments
Rob Evans - 14/05/2013
Advertising
One big deal left for Publicis boss Maurice Levy?

Could Maurice Levy’s last deal be his biggest coup?

Opinion: Mergers and acquisitions

One of the most astonishing things about those two titans of the advertising world, Publicis’ Maurice Levy and WPP founder Sir Martin... Read more

0 comments
Tony Walford - 10/05/2013
Advertising
Sir Alex Ferguson: 'the keeper of the temple'

Manchester United: Brand lessons from Sir Alex Ferguson’s global tribe

Opinion: Guest Columnists

With the departure of Sir Alex Ferguson at the end of this season, Manchester United football club will lose their leader, their... Read more

0 comments
Lisa Killbourn - 10/05/2013
Advertising

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Opinion: The Viral Video Blog
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

0 comments
Mel Peck - 09/05/2013
Advertising
video
How can brands stand out from the crowd?

How to be brands and influence people

Opinion: Guest Columnists

Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more

2 comments
Dan Spalding - 03/05/2013
Advertising
Own-brand is no longer just about copying

More than mere copycats: How own-label brands are learning to go their own way

Opinion: Guest Columnists

Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more

1 comment
Ian Schofield - 03/05/2013
Advertising

From arousal to behaviour: How out of home influences the five stages of brain reaction

Opinion: Guest Columnists

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

0 comments
Mungo Knott - 03/05/2013
Advertising
Why real-time is not the be all and end all

Why real-time is not the be all and end all

Opinion: Guest Columnists

Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards... Read more

0 comments
Caspar Schlickum - 02/05/2013
Advertising

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Opinion: What were they thinking?
Smartphone advertising: Harder, better, faster - but how do you make consumers care? video
Smartphone advertising: Harder, better, faster - but how do you make consumers care? video
Smartphone advertising: Harder, better, faster - but how do you make consumers care? video

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

0 comments
Jon Bains - 01/05/2013
Advertising
video

Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Opinion: Duncan Parry

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

0 comments
Duncan Parry - 01/05/2013
Advertising
Colin Grieves, Experian Marketing Services

Social sharing – informing cross-channel advertising

Opinion: Consultancy Matters

This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more

0 comments
Marie Myles - 30/04/2013
Advertising

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Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
News

Viral Video Chart: Bizarre chiropractor ad beats Heineken and Old Spice to top spot

Star chiropractor Ryan Lee
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted
Feature

Collision debate – Is Techville eating Adland?

Collision debate – Is Techville eating Adland?
Knowledge Bank

Tribe fights for brands

Tribe fights for brands
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
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70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser
Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website
Knowledge Bank

Tablet ads: context counts

Tablet ads: context counts
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

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