Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more
‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s... Read more
When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn't the fact that she's another ... Read more
One of the most astonishing things about those two titans of the advertising world, Publicis’ Maurice Levy and WPP founder Sir Martin... Read more
With the departure of Sir Alex Ferguson at the end of this season, Manchester United football club will lose their leader, their... Read more
Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more
Brands used to have it so much easier. ‘Build it and they will come’ was the motto of the day. Companies put their latest product into... Read more
Have you ever reached for the Head & Shoulders in-store, only to get home and realise it's the Boots own-label version in your bag? ... Read more
Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more
Caspar Schlickum, managing director EMEA, Xaxis, argues that it’s not yet curtains for agencies as we move increasingly towards... Read more
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more
Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more
This is a guest post from Colin Grieves, Director of Strategy and Propositions, Data and Analytics, Experian Marketing Services. ... Read more
Gemma Lovelock, director of promotions marketing agency Lock-In Marketing, explains the rise and rise of ASOS, the online fashion... Read more
Andrew Boulton, copywriter at Together Agency, on the role of insights and strategy in all great copywriting. Read more
Having been tasked by Connect, the Midlands-based marketing agency, with setting and up leading its London operation, Alastair Duncan... Read more
If I were to ask you for a list of the most dynamic advertising markets in the world, chances are that Mauritius would not be among them.... Read more
Duncan Slater of Origin in Manchester has been developing new business for agencies for some 25 years. Here he outlines how the art of... Read more
Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more
Andrew Boulton, copywriter at Together Agency, on balancing great writing with effective copywriting. Read more
