Opinion - Advertising

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video
P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad video

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

From arousal to behaviour: How out of home influences the five stages of brain reaction

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from... Read more

Smartphone advertising: Harder, better, faster - but how do you make consumers care?

Smartphone advertising: Harder, better, faster - but how do you make consumers care? video
Smartphone advertising: Harder, better, faster - but how do you make consumers care? video
Smartphone advertising: Harder, better, faster - but how do you make consumers care? video

The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our... Read more

Samsung Tablets at 10% UK Marketshare: Time to Test Your Site

Data released recently by YouGov confirmed that Apple's dominance of the tablet market in the UK... Read more

Trademark toddlers: How dancing babies brought virality to Evian

Trademark toddlers: How dancing babies brought virality to Evian video
Trademark toddlers: How dancing babies brought virality to Evian video
Trademark toddlers: How dancing babies brought virality to Evian video

Mel Peck from the Viral Ad Network picks out the best bits from The Drum's Viral Video Chart and... Read more

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