Create UK: Reshaping the UK economy

It’s a pivotal time for the UK creative industries. Not only are they one of the most exciting and sought-after career paths for young people; they are also one of the most significant to the future growth of the UK economy, and to the reputation of the UK globally.

On 9th March the Creative Industries Council (CIC) published a progress report on its new industrial strategy for the UK Creative Industries, to reinforce the UK’s position as a world leader, with ambitious plans for growth by 2020. View the strategy update document on www.thecreativeindustries.co.uk.

Programmes are being put in place in the areas of:

  • Access to finance
  • Education and skills
  • Infrastructure
  • Intellectual property
  • International

The new Government, led by BIS and DCMS, are active participants in our programme. The IPA and Creative England are also playing their part.

IPA

The IPA is project lead on www.thecreativeindustries.co.uk. Representative organisations from fashion, music, games, film, television, design, craft, culture, advertising and technology are working with us to present a cohesive picture of the UK creative sector, and to promote collaboration, export and inward investment. We are always on the look-out for case studies and new stories of success.

The IPA is also hosting a creative cities hub on The Drum platform, to provide opportunities for out of London creative clusters to shout loud about their achievements and activities. Check out www.thedrum/creative_cities_hub.

Closer to home, we are now actively marketing a new report: The Future of Marketing and Agencies – The Next 10 Years for Consumer Engagement. Find out more at www.ipa.co.uk/content/the-future-of-marketing-and-agencies.

We are also strengthening our links with the start-up and scale-up tech community.

The IPA was a founding partner of innovation incubator The Bakery, and was instrumental in the formation of the new CreativeTech forum in association with London Tech Advocates. The IPA’s Brand Tech and Media Tech working groups are leading the charge on behalf of IPA members. For more details contact nigel@ipa.co.uk.

This November the IPA undertakes its second interactive mission to California’s West Coast as a ‘trade challenge partner’ to UK Trade & Investment.

About the IPA

  • The IPA is the trade and professional body for over 300 advertising, digital marketing and media agencies based in the UK, with an international reputation for thought leadership, best practice and continuous professional development.
  • IPA agencies create UK jobs for over 1,000 graduates and school leavers each year and the IPA acts as a talent broker for its members through its STEM, diversity and apprenticeship programmes. See www.creativepioneers.co.uk.
  • 62% of IPA member agencies have international offices, and 33% of UK agency business comes from international clients.
  • For further information about IPA membership contact Aisling Conlon aisling@ipa.co.uk.

Janet Hull OBE, IPA

Tel: +44 (0)207 201 8253

Email: janet@ipa.co.uk

Web: www.ipa.co.uk

Twitter:@IPA_Updates

Creative England

Creative England is dedicated to the growth of the creative industries. So far we’ve invested around £14.5m in talented people and their creative ideas, nurturing our richly diverse games, TV, film and digital media industries. We fund, connect, mentor, advocate and collaborate at all levels of the industry, from individuals and small independents to large internationals, creating the right conditions for more success.

England’s creatives, innovators and originators make this country’s creative economy one of the strongest in the world. Despite the whopping £76.4bn they add to the UK’s economy, worth £8.8m an hour, the creative industries are often undercapitalised, under-skilled and have unequal access to the infrastructure they need to reach their full creative and commercial potential. Creative England works to address these challenges; supporting the creative industries in England, creating the right conditions for creative people and companies to thrive and raising the profile of the contribution they make to the growth of the economy.

Over the last few years we have provided talented individuals and creative businesses in games, TV, film and digital media with much needed access to finance, markets; mentoring and business support. Earlier this year, Creative England was awarded £8m from the Regional Growth Fund to further invest in, support and develop businesses across the games, TV, film and digital media industries. New funds and programmes will be announced later in the year, and will be open to all of the English regions outside of London.

Creative England invests in and supports:

Games: Our team will connect your games business to the funds, mentors, collaborators and partners that are fuelling the future of our booming games industry.

Film: Delivering tailored mentoring, support and funding to established and emerging filmmakers to feed the future of film talent.

Production Services: Our production services experts are connecting filmmakers to the people, places and facilities that make England an amazing place to film.

Digital: Our creative industry experts are helping businesses bloom, with investments, expertise and development assistance designed to make our creative industries world-leading.

Caroline Norbury MBE, Creative England

Tel: 0844 824 6042

Email: info@creativeengland.co.uk

Web: www.creativeengland.co.uk

Twitter:@creativeengland

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