| The Drum

Opinion - Digital

Billion-dollar Tumblr gamble demonstrates Mayer’s ambition

It’s not every week that we get a billion-dollar acquisition to write about, so let’s get stuck in straight away to the Yahoo! Tumblr... Read more

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Tony Walford - 24/05/2013

Digital

Smart Consumers Ignore Smart TVs (but buy them anyway)

Opinion: Duncan Parry

YouGov have released the results of a survey about Smart TVs which confirms what I've suspected... Read more

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Duncan Parry - 24/05/2013

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Pearlfisher's pitfalls of opening an office in New York

Opinion: Guest Columnists

In the run up to the Agency Leadership Assembly in London on Wednesday 29th May, Pearlfisher boss Karen Welman talks to The Drum about... Read more

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Richard Draycott - 24/05/2013

Advertising

Viral Highlights - Local business ad beats big brands to top the viral chart.

Opinion: The Viral Video Blog

Comedic duo Rhett and Link continue to work their viral magic this week, topping the most shared... Read more

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Mel Peck - 23/05/2013

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Report: SMX London 2013

Opinion: Guest Columnists

Last week saw many of the leading lights in UK and international search come together at Stamford Bridge to discuss many of the hot... Read more

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Caragh McKenna - 23/05/2013

Digital

Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

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- 23/05/2013

Advertising

The obvious cross-sell

Opinion: Grownup e-commerce

I spend a lot of my time right now on trains (as well as buses, planes and in the car) and one of my main rail routes is between Scotland... Read more

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Hayden Sutherland - 22/05/2013

Digital

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Opinion: Guest Columnists

Last week an article appeared on eConsultancy that raised a few eyebrows. Or more specifically, mine. In a nutshell the piece argues that... Read more

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Helen Southgate - 21/05/2013

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Competing for social buzz – but is it always the end goal?

Opinion: Guest Columnists

Twitter is frequently used as a platform for brands to run competitions as a cost-effective means... Read more

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Jasmine Jaume - 16/05/2013

Digital

The Power of PPC: Tim Barlow of Attacat

Opinion: The Dadi Awards Blog

Tim Barlow from Attacat demands PPC raises its game in a challenging time with remarketing and less space on the likes of Google Glass. Read more

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Craig McGill - 16/05/2013

Digital

P&G continues its ‘Thank You Mom’ campaign with New Mothers Day Ad

Opinion: The Viral Video Blog

Public holidays can open up a world of opportunities for marketers, with every Christmas, Easter... Read more

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Mel Peck - 16/05/2013

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Would McDonald's get away with McPlay in the UK?

Opinion: What were they thinking?

In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based... Read more

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Jon Bains - 09/05/2013

Digital

The evolution of rich media

Opinion: Rich Media Ramblings

Hello. I’m Ed Barnes. Pleased to meet you. People call me a rich media expert and to be honest,... Read more

1 comment

Ed Barnes - 09/05/2013

Digital

Google Knowledge Graph: Answers Not Pages

Opinion: Has Ve Got News For You?

In May 2012, Google announced a new feature to its search product: a knowledge base that would contain verified information that could... Read more

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Kathy Heslop - 08/05/2013

Digital

Dadaism and Data

Opinion: Has Ve Got News For You?

My leap from space back to cyberspace always was going to be a surreal one. However, without being fantastical, DADAISM does exist in the... Read more

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Kathy Heslop - 07/05/2013

Digital