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Petcare
Opinion
Beyonce’s country rebrand offers a masterclass in entering new categories
Opinion
As others zig, Lush zags
The Drum Network
The answer to advertising in the age of numbness: joy, comfort and meaning
The Drum Network
What’s driving the rise of the petfluencer during the cost of living crisis?
The Drum Network
Why China’s booming pet economy is a lucrative trend for digital marketers
Opinion
It’s time to stop experimenting with social commerce and get stuck in
The Drum Network
AgencyUK wins brief to refresh the animal health brand Verm-X and develop the DTC strategy
Opinion
Super Bowl LIII: Advertising winners, losers and what?
Opinion
Marketing finds a way: why advertisers keep cooking up new animal hybrids
Opinion
To survive, big brands should find their startup dreams
The Drum Network
Beard baubles and pet yoga will be among the top trends continuing into next year
Nestlé has parachuted into the startup world with a different game to play, but can its innovation...
Roses Creative Awards 2017 finalists revealed: Have you been nominated?
B&M Bargains creates dog language ad to bark up some buzz during Crufts
Shareability enlists YouTuber Stuart Edge to find which pet makes the best wingman
Experiential barketing: MoreThan launches bus tour for dogs in pet insurance push
Shorter, off peak posts will increase Facebook engagements, report suggests
Ahold USA collaborates with Verizon to upgrade WiFi service at its stores
Peta take over London tube station as part of Veganuary push
FreshPet and Humane Society team up to spotlight shelter animals
Cat selfies are a thing now thanks to a new app (which also raises money for the SPCA)
Major media brand partners to launch 'webi-soap' featuring dogs in soap opera dramas
OfferUp app set to rival Craigslist as premier mobile app for online buying and selling
Dog who lost two paws is the star of Merrick Pet Care’s latest campaign
Technology and quick service companies lead growth in mobile performance advertising
Ad of the Day: Pedigree - Hearts Aligned
Creative Work of the Week: Hindquarters - Shake your Hindquarters
1999: Pets.com sock puppet becomes dot-com celebrity
Creative Works Ad of the Week: Dogs Trust - #SomeoneSpecial
Opinion
Puppy love: A Valentine's date at Dogs Trust's MicroChippy pop-up
Temptations helps cat owners say sorry this Christmas
Wildlife Conservation Society gets new identity ahead of global conservation plan
Ad of the day: Rescue Dogs Rock - 'Life is Short Have a Dog'
Pupparazzi Pen makes its debut at MTV’s Video Music Awards
Subaru asks pet owners to #MakeADogsDay in sweet 'Dream weekend’ ad
Purina tries publishing with site for new puppy owners
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