The 2015 MTV Video Music Awards (VMAs) red carpet featured a ‘Pupparazzi Pen’ where celebrities could meet and take pictures with shelter animals.
The stunt was a teaser for an upcoming MTV2 pet adoption campaign, of which the Shelter Pet Project is a partner.
The Shelter Pet Project, which is an Ad Council campaign that encourages people to adopt animals from shelters, brought puppies from California’s Second Hand Animals shelter to the VMAs where celebs including Vanessa Hudgens and Jillian Michaels posed with their favorite dogs.
— Shelter Pet Project (@shelterpets) August 31, 2015
The pen was hosted by Carly Aquilino, cast member of MTV’s Girl Code, and Charlamagne Tha God, star of MTV2’s Guy Code.
According to the Ad Council, 37 per cent of dogs and 46 per cent of cats in the US were adopted from shelters or rescue groups.
Since the Shelter Pet Project campaign launched in 2009, euthanasia of shelter pets has decreased 12 per cent, the Ad Council reports.