The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Mobile Smartphone

Ahold USA collaborates with Verizon to upgrade WiFi service at its stores


By Laurie Fullerton | Freelance Writer

January 16, 2017 | 2 min read

Ahold USA's retail division has collaborated with Verizon Enterprise Solutions to create a 'smarter store' for its consumers.

With more than three million customers across 780 store locations, Ahold USA is upgrading stores like Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle offering reliable networks for delivering Wi-Fi connectivity throughout their stores.

Wi-Fi connectivity has been instrumental for the Ahold USA divisions to tailor offers and promotions to subscribers from their app which allows customers to use smartphones to scan items for self-serve checkout. Additionally, Ahold USA division associates rely on strong network connectivity for everything from inventory needs to medical prescriptions and point of sale transactions.

"Our divisions are focused on the needs of their customers and improving the overall customer experience," said Paul Scorza, chief information officer for Ahold USA.

"With this improved store network, our customers can access other technology options like SCAN IT! Mobile. Whether helping a customer with a price, ordering an item, or finding a product, associates can get the job done faster and easier."

Underscoring the growing popularity of the Wi-Fi feature, in December 2016 alone Ahold USA's divisions saw an overall 23% spike in the number of users over the previous month.

Transforming 780 division locations into 'smarter stores' required the installation of more than 14,000 wireless access points; 1,500 network routers; and, 850 network switches and more than 500 miles of cable.

"Ahold USA's businesses are reinventing the retail experience for today and the future, and we are proud to be partnering with them," said Michele Dupré, group vice president of retail, distribution and hospitality with Verizon Enterprise Solutions.

Marketing Mobile Smartphone

More from Marketing

View all


Industry insights

View all
Add your own content +