Creative Work of the Week: Hindquarters - Shake your Hindquarters

Twerking puppies have won over The Drum readers this week to see Saatchi & Saatchi’s campaign for Hindquarters crowned Creative Work of the Week.

‘Shake your Hindquarters’ launches the new dog label in town and features a plethora of dogs of all shapes and sizes wagging their tails to camera.

Capitalising on the popularity of music videos shared online, the pop promo-style film is set to the soundtrack ‘Walk the dog’ and is furthered by a series of GIFs on the Hindquarters Instagtram page.

To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, you can keep up to date with all the latest advertising, design and creative work from around the globe on our Creative Works homepage.

Executive Creative Director: Rob Potts, Andy Jex

Creative: Linda Weitgasser, Alex Sattlecker

Additional Credits: Account Handler: Will Priestley, Catherine Tilley

Producer: Josh Sanders

Production Company: Partizan

Director: Tom Beard

Editor: Lizzie Curry

Producer: Nicole Gray

Post production: Electric Theatre Collective

Audio post production: Wave