By Gillian West, Social media manager

March 7, 2016 | 2 min read

Dogs Trust is aiming to give thousands of rescue dogs their second chance at a happy home with a new campaign created by Kitcatt Nohr.

Voted Ad of the Week by The Drum readers, the #SpecialSomeone push hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog to visit a Dogs Trust centre and change a rescue dog’s life forever.

In creating the ad Kitcatt Nohr and Dogs Trust found a significant trend in dog purchasing behavior with a new growing trend for buying dogs online. As a result, rescue dogs have been forgotten by all but a very special type of dog owner. Hailed ‘Quiet Heroes’ these dog owners are #SomeoneSpecial.

To vote for next week’s Ad of Week visit our latest Creative Works round-up and review new work from around Europe. To check out the latest, and greatest, advertising, design and creative work from around the globe visit our new Creative Works homepage.

Creative Director: Simon Martin, Jamie Tierny

Art Director: Ellie Lynch

Copywriter: Beth Kwaterski

Additional Credits: Planning: Caroline Deput

Account Director: Sophie Marshall

Account Manager: Johnny Kirkham

Agency Producer: Lyndsay Myerscough

Director: Pete Riski @ Rattling Stick

Producer: Tess Mitchell @ Rattling Stick

Editor: Eve Ashwell @ Assembly Rooms

Post Production: Absolute Post

Music: Pure Sync

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