Subaru asks pet owners to #MakeADogsDay in sweet 'Dream weekend’ ad
Subaru has launched a new TV ad, ‘Dream weekend’, dedicated to man’s best friend.
The Japanese automaker’s minute-long spot follows a bucket-list road trip enjoyed by a man and his dog, set to ‘I’ve Loved You All Over The World’ by Willie Nelson.
As the two best friends traverse the countryside in a Subaru Impreza, they are finally able to experience all the things they have always dreamt of doing – including a bittersweet reunion with the dog’s long-lost love and a never-ending game of catch.
Alan Bethke, vice-president of marketing for Subaru said the “touching” video aims to highlight the indescribable bond between pet-owners and their canines, and “the adventurous Subaru Impreza that is with them through it all.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Produced by agency of record Carmichael Lynch and directed by award-winning-director Noam Murro, the campaign is part of the brand’s wider #MakeADogsDay social initiative which encourages dog lovers to do even more for their pets, and to share their ideas with the world.
Content created with:
At Carmichael Lynch, we believe that when the best of strategy and creativity come together, brands stand apart.Find out more