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PMG's Angela Seits investigates the relevance of 'cultural relevance'

Is ‘cultural relevance’ out of touch?

Cultural relevance is great, but only when it’s done right, argues Angela Seits, head of strategic planning and insights at Drum... Read more

Angela Seits - 10/12/2021

Agencies

Revolt's Peter Bardell on social mobility

Why you can't overlook social mobility in D&I action

Opinion: Guest Columnists

Race, gender, disability, and sexuality are, rightly, the focus of most diversity and inclusion (D&I) agendas. For our Deep Dive on... Read more

Peter Bardell - 10/12/2021

Agencies

Over-blocking content could do more harm than good

Are block lists making your content less diverse?

Opinion: Guest Columnists

Block lists have long been a part of advertisers’ tool kits to avoid promoting or appearing alongside objectionable content.... Read more

Liam McNamee - 07/12/2021

Advertising

Frog’s Naomi Macphail and Alicia Newman on natural bias, diversity and inclusion

Natural bias: if we’re hard-wired to stereotype, how can brands become inclusive?

Opinion: Guest Columnists

Psychologists have long understood that many of our most problematic biases are deeply ingrained; some say they’re natural ways of... Read more

Naomi Macphail - 06/12/2021

Advertising

Martyn Sibley on representation for disabled people, and the value it can have for brands

Why disability representation matters for brands

Opinion: Guest Columnists

Martyn Sibley is a marketer, writer and entrepreneur who was recently voted one the UK’s most influential disabled people. He&rsquo... Read more

Martyn Sibley - 06/12/2021

Advertising

It’s time for Zuck to give a fuck

Opinion: Guest Columnists

Facebook, like the NFL and Nike, is one of just a handful of brands that’s remained nearly unimpeachable despite numerous public... Read more

Aaron Kwittken - 27/10/2021

Digital Advertising

Why are employees of all ages, industries and geographies quitting their jobs in droves?

Internal marketing – not just external – key to weathering the ‘great resignation’

Opinion: Guest Columnists

We are, some say, in the midst of a ‘great resignation,’ with employers worldwide losing staff and struggling to replace them... Read more

Liza Haffenberg - 22/10/2021

Advertising

Companies need to make it much easier for consumers to impact climate change

Cop26: why advertising needs to pay attention – and act

Opinion: Guest Columnists

The Drum Network

Cop26, the 26th United Nations climate change conference, is around the corner. Insiders expect it to have the biggest reverberations of... Read more

Peter Bardell - 20/10/2021

Public Relations

How can you get a solid ESG communication strategy?

4 tips for communicating sustainability initiatives to a global audience

Opinion: Guest Columnists

Consumers care more than ever about the impact of their choices on the environment, but signal noise means it's hard for corporate... Read more

Sarah Hindley - 19/10/2021

Advertising

When it comes to Covid-19, brands that strike the right balance of aspiration within the reality of the moment will win

Marketers, it’s time to get realistic about the next wave of Covid-19

Opinion: Guest Columnists

At the start of the pandemic, brands jumped to create communications plans relevant to addressing the myriad of effects it has on their... Read more

Jennifer Risi - 11/10/2021

Advertising

Conference marketers and programmers have an amazing opportunity to tap into the ‘Netflixization’ of events

Can conference programming be as smart as Netflix? It’s already happening

Opinion: Guest Columnists

Live? Virtual? Hybrid? So many questions about events. It’s safe to say that the conference industry has seen its share of... Read more

Maura Rivera - 08/10/2021

Events

Football’s multi-talented social media ‘admins’ need to be cherished – not discarded

Opinion: Guest Columnists

Footballer turned pundit Gary Neville has called on players to sack their 'comms managers' and take personal control of social... Read more

Amar Singh - 07/10/2021

Public Relations

Julian Douglas is president of the IPA and international chief executive and vice-chairman of VCCP

Advertising talent must collaborate to take on national emergencies

Opinion: Guest Columnists

In this, the first of a series of exclusive columns from the IPA president and international chief executive and vice... Read more

Julian Douglas - 10/09/2021

Agencies

The great brand identity crisis: how to build brand value through focus and discipline

Opinion: Guest Columnists

Amidst a crowded marketplace of brands aiming to establish themselves as socially- and environmentally-conscious, it can be nearly... Read more

Daniel Allocca - 09/08/2021

Public Relations

Is Oatly’s court battle not so wholesome?

Why Oatly’s lawsuit might win it a trademark battle, but cost its reputation

Opinion: Guest Columnists

Market leader and superstar Oatly decided to take the small British producer Glebe Farms to court on the grounds of trademark... Read more

Shann Biglione - 12/07/2021

Public Relations

Masks may be the new Brexit, but they don’t have to create the same turmoil for brands

Opinion: Guest Columnists

As the government mandate on mask wearing in England nears an end, it’s time for brands to make their own positions clear in what... Read more

Tamara Littleton - 08/07/2021

Public Relations

In 100 days Roku organized 50 speaking engagements for the company’s leadership team

No live events, no problem: how we staged 50 speaking engagements in just 100 days

Opinion: Guest Columnists

In-person events are a powerful tool to raise the profile of your brand’s figureheads. Covid-19 wrecked the best-laid plans of many... Read more

Sophia Economou - 01/07/2021

Technology

Jägermeister launched Meister Drop-Ins to support the night community during the Covid-19 crisis.

Why Jägermeister decided to #SaveTheNight

Engine won the Chair's Award at The Drum Awards for Content in 2020 for itscampaign for Jägermeister. Hear from the team behind #SaveTheNight as they outline their plan to support the nightlife community through the...

World - 25/05/2021

Creative

video

Alfie’s Story is a series of short films co-written with survivors of County Lines child criminal exploitation.

How Alfie’s Story raised awareness of ‘county lines’ child grooming tactics

Eskimosoup won the Grand Prix at The Drum Content Awards 2020 with its campaign for The Police and Crime Commissioner for Humberside. Here, the team explains the challenges and ideas behind this moving, important work and its battle to protect...

World - 25/05/2021

Marketing

‘Fall Guys is an outstanding example of a developer leading the way in supporting and growing its community’

How to win at gaming PR – forget tech, it’s all about humans

Opinion: Guest Columnists

As part of our deep dive into all things gaming, Caroline Miller of Indigo Pearl shares some of the pearls of wisdom that have served her... Read more

caroline miller - 24/05/2021

Public Relations