CHE Proximity Melbourne has won the tender for the lucrative and high profile 2015 Cricket World Cup.
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London-based Pitch has been appointed to handle PR for the Glasgow 2014 Commonwealth Games.
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This week, Nike has promoted the launch of its new England kit in an out of home campaign.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
Ahead of the Europa League Final tomorrow, 15 May, UEFA has unveiled an online video showing football fans taking part in a series of challenges around Amsterdam in a bid to win tickets to the match.
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Sydney’s Pixolut agency has launched its Rugby Rewards competiton for Qantas and Australian Rugby, with a Facebook campaign seeking the Ultimate Fan.
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Sydney’s Arnold Furnace has launched its latest print campaign for clients the Surfrider Foundation, aimed at raising awareness of plastic pollution in the ocean.
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Guinness has been announced as the official beer partner of England Rugby for four years, under a new partnership.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
Given the Coca-Cola ad inviting members of the public to ‘share a Coke’, this ad tied in well for... Read more
WCRS has won the £15m advertising account for Betfair following a four-way pitch.
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The Scottish Government has unveiled proposals aimed at regulating trading and advertising surrounding the Commonwealth Games 2014, in a bid to protect sponsor’s rights and the associated value of funding they provide.
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Vauxhall Motors and The FA have announced a four year extension to their sponsorship deal which will see the car manufacturer remain the lead partner for all 24 England teams.
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Sacked Manchester City boss, Roberto Mancini took out a full page ad the Manchester Evening News in a final farewell to fans.
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Yesterday, Old Trafford said goodbye to a legend in the form of its manager Sir Alex Ferguson who oversaw his last match in charge of the...
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The Daily Mail and columnist Martin Samuel are being sued by the football agent who brought Carlos Tevez to West Ham in 2006 over an article in February questioning his professional ability.
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BNP Paribas is celebrating 40 years of partnership with the French Open with a social media-controlled robot that launches tennis balls at Jo-Wilfred Tsonga live on a tennis court.
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The Rugby League World Cup 2013 (RLWC2013) has announced the appointment of Bloom to identify and engage with influential social media communities.
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ITV has won the exclusive live rights to England's competitive matches at home and abroad for the next four years, in a £100m deal with UEFA.
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Mars has unveiled a new ad, playing on its usual slogan, to mark the retirement of Sir Alex... Read more
The Observer moved away from mournful coverage of Sir Alex Ferguson's retirement as manager of Manchester United in its promotion of a 12-page supplement and opted for a more light hearted approach.
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Sky Sports has secured the broadcast rights for Euro 2016 and 2018 World Cup qualification matches for England, Scotland, Wales, Northern Ireland and the Republic of Ireland, it was announced on Tuesday.
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