Read our new manifesto

Skip to content

Open Mic

Latest marketing and advertising news for Open Mic, including insights and opinions.

Never miss a beat, sign up to your newsletter

Why do influencer marketing campaigns produce high-quality consumers?

Female gamers: here to play, here to stay

Pinterest’s International Women’s Month initiative: a conversation with Nicole Ocran and Cathryn...

Diversity in social media ads

Advertisers: Here’s how to ethically engage kids with ads

Long time no sea: why now is the time for travel brands to be working with influencers

What happens when our common currency becomes uncommon?

IWD 2021: How can we achieve gender equity?

Adimo consumer martech company closes $3.6m funding round to accelerate expansion in US

B2B marketers' newest venture: Clubhouse

Reflections of a CEO: lessons from a 'lost' year

Gaming in the time of Covid: why 2021 is different

Game-tainment: the next big opportunity for advertisers

To improve relationships, agencies need to challenge their clients

Get the most effective advertising with drive-to-store

Influencer marketing and the annoying reality of variable performance

Why store intelligence planning should be paramount for your brand

Bidstack teams up with Moat by Oracle to bring confidence to in-game advertising

DOOH glossary paves way for industry-wide advertising standards

Love in the time of Covid-19: woo your customers this Valentine’s Day

How to utilise IGTV to grow your brand

Union Media fully acquired by Showheroes Group

From User ID to RTB, 2021 is a critical year for progress

Four insights into the gaming audience advertisers should pay attention to in 2021

Understanding visits and other metrics in drive-to-store campaigns

The 2021 eCommerce calendar: what are the most important dates for this year?

The Drum Network

S4M Academy Podcast episode 6, featuring IAB Europe: is 2020 the year that humanised advertising?

S4M Academy Podcast - Episode 6 featuring the IAB Europe: Is 2020 the year that humanized advertising?

How marketers can embrace the new normal: preparing for 2021 & beyond

This time it’s personal: why advertising has to change

Using location data to understand luxury shopping habits

The Drum Network

Communications in a post-Covid era: what 2020 has taught us about how to communicate better...

2020: e-Commerce into the decade

Unsocial Media: What Netflix’s ‘The Social Dilemma’ has taught Influencer Marketing

S4M Academy Podcast episode 5 featuring EcoTree: how small acts can result in big changes

B2B: How to prosper with a balance of marketplaces and direct channels