Opinion - Public Relations

Opinion - Public Relations

How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content

How Paddy Power lured publicity-shy Paul Scholes to front its World Cup content video

Paddy Power's Paul Mallon, pictured below with Paul Scholes, explains how the bookmaker signed up... Read more

Paddy Power's rainforest stunt: How a little mischief went a long way

With an event as big as the World Cup coming up, it would be rude not to make a splash. It will... Read more

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