Opinion - Public Relations

Has Halfords done enough to get back on track?

Why Halfords' spot-on comms strategy has everything - except the cost-cutting corporate investors crave

Opinion: Smack My Pitch Up

Did everyone enjoy the recovery from the recession? It seemed to last all of 5 days - Monday to Friday last week. ... Read more

0 comments
Andy Barr - 24/05/2013
Public Relations
Karen Welman

Pearlfisher's pitfalls of opening an office in New York

Opinion: Guest Columnists

In the run up to the Agency Leadership Assembly in London on Wednesday 29th May, Pearlfisher boss Karen Welman talks to The Drum about... Read more

0 comments
Richard Draycott - 24/05/2013
Advertising
Insights on maximising your agency profits in run up to Agency Leadership Assembly

Insights on maximising your agency profits in run up to Agency Leadership Assembly

Opinion: Guest Columnists

With less than a week to go to UK's only dedicated conference for marketing services agency owners - the Agency Leadership Assembly ... Read more

0 comments
- 23/05/2013
Advertising
Woolwich terrorism killing coverage a watershed moment for citizen journalism and mainstream media

Woolwich terrorism killing coverage a watershed moment for citizen journalism and mainstream media

Opinion: Drum Banger

Today we have seen a watershed moment in the movement of citizen journalism as mobile phone interviews with one of the attackers of a man... Read more

1 comment
Stephen Lepitak - 22/05/2013
Media
Mervyn King says recovery is in sight

Boom, the UK is back in business – In Sir Merv we trust

Opinion: Smack My Pitch Up

String up your bunting, crack the corks of your budget champagne, for this is the week that the historically pessimistic Sir Merv of Bank... Read more

0 comments
Andy Barr - 17/05/2013
Public Relations
No bollocks marketing from Newcastle Brown Ale

The Co-operative's junk and Newcy Brown's bollocks - the week in PR

Opinion: Smack My Pitch Up

The UK is rapidly falling out of love with the global credit rating agencies. First the UK as a whole got a downgrade and now the UK’s ... Read more

0 comments
Andy Barr - 10/05/2013
Marketing

Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi

Opinion: The Viral Video Blog
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video
Viral Chart Highlights: Spock Vs Spock in the new campaign for Audi video

Sci-fi fans are probably aware that Star Trek: Into Darkness hit big screens across the UK this... Read more

0 comments
Mel Peck - 09/05/2013
Advertising
video
Sir Richard Branson speaking in Adelaide

Learning from Richard Branson: Why investing in PR saves millions in advertising

Opinion: Guest Columnists

Few leaders in business know the theory and practice of PR better than Sir Richard Branson, who was given a rock star welcome by Adelaide... Read more

3 comments
Biela McMillan - 08/05/2013
Public Relations
The shit hit the fan for Rolls Royce Aerospace this week

The sun is shining and the UK is on the up (for this week anyway)

Opinion: Smack My Pitch Up

The sun pops out and all of a sudden the UK appears to be on an upward trend with positive news galore. ... Read more

0 comments
Andy Barr - 03/05/2013
Public Relations
A Weird Week in the Media – Hyundai leads the way with social suicide

A Weird Week in the Media – Hyundai leads the way with social suicide

Opinion: Smack My Pitch Up

I am not sure if it just because I have been out of the office all week but it seems as though it has been a bit of an odd week on the... Read more

1 comment
Andy Barr - 26/04/2013
Public Relations
John D. Rockefeller - he gets it

Your Reputation is Your Life Story

Opinion: PR Musings

The use of Warren Buffet’s famous quote, “If you lose dollars for the firm, I will be understanding. If you lose reputation for the... Read more

0 comments
Billy Partridge - 26/04/2013
Public Relations
'Don't win normally and expect acclaim'

Building brand bite: why Tiger Woods and Luis Suarez show brand managers should embrace bad news

Opinion: Lewis Blackwell

There's a cheeky new Nike campaign for Tiger Woods that has the headline 'Winning Takes Care of Everything'. ... Read more

0 comments
Lewis Blackwell - 24/04/2013
Marketing
Washington, D.C.: A "hot house" for public affairs

How PR firms can win friends (well maybe) and influence people, Stateside

Opinion: Mergers and acquisitions

This month there has been a deal that piqued my interest - the acquisition by London’s Next 15 Communications of US-based public affairs... Read more

0 comments
Barry Dudley - 19/04/2013
Public Relations
The Obama message

How Obama lit a fire under the Boston fightback

Opinion: Letter from America

It was a horrific Monday in Boston, with the Marathon bombing compared - despite the obvious difference in scale - with 9/11 in New York... Read more

0 comments
Noel Young - 19/04/2013
Media
Tesco sneaks out some bad news

PR industry comes under the cosh and more bad news burying

Opinion: Smack My Pitch Up

The public relations sector has come under scrutiny this week courtesy of the unpaid interns situation. We have always paid our interns... Read more

0 comments
Andy Barr - 18/04/2013
Public Relations
Sharon: Stop interrupting

Paying people to watch ads? Yes, it really is working. 90% ARE watching

Opinion: Guest Columnists

Paying people to watch ads! That's the concept Sharon Peyer and husband Andrew Prihodko introduced in Massachusetts last month with... Read more

0 comments
- 13/04/2013
Advertising
Tesco: Pulling out of US

Can it be that US customers really just want a bargain?

Opinion: Letter from America

What is it with British retailers and the American market? With the news that Tesco faces a £1 billion writedown on its six-year-old... Read more

0 comments
Noel Young - 09/04/2013
Advertising
Thatcher understood PR

Margaret Thatcher was a PR dream

Opinion: Smack My Pitch Up

There are a number of reasons why I loved Baroness Thatcher. In my early life she was the main focus of my A-Level Politics classes and... Read more

3 comments
Andy Barr - 08/04/2013
Public Relations
A 'shitter of a week' for George Osborne and his PR team

Banker bashing is back and George Osborne disables his PR team

Opinion: Smack My Pitch Up

Everyone had a good week? I have just about recovered from the abuse in reaction to my last column about Ed Milibland. ... Read more

1 comment
Andy Barr - 05/04/2013
Public Relations
David Miliband: a more credible alternative to Ed - and the Tories?

The wrong Mili-bland brother left politics and now Labour has a real PR problem

Opinion: Smack My Pitch Up

This is one of those columns where I had to think long and hard about the consequences of writing something that will be so forthright. ... Read more

2 comments
Andy Barr - 28/03/2013
Media

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Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 7 June issue of The Drum
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Viral Video Chart: Bizarre chiropractor ad beats Heineken and Old Spice to top spot

Star chiropractor Ryan Lee
Opinion

Never judge a voucher code by its cover: why discounts shouldn't always be seen as a last resort

Discounts should not be discounted
Feature

Collision debate – Is Techville eating Adland?

Collision debate – Is Techville eating Adland?
Knowledge Bank

Tribe fights for brands

Tribe fights for brands
Feature

Seeing things differently: Are brands missing the boat with augmented reality?

Image courtesy of Metaio
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70% of marketing and communications agency employees say work affects their health

70 per cent of agency professionals say work affects their health
Feature

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser

'We knew it was important, but we didn’t focus on its importance' - creative Don Smith interviews his hero I ❤ NY creator Milton Glaser
Knowledge Bank

Mobile, tablet and the
future of the website

Mobile, tablet and the <br />future of the website
Knowledge Bank

Tablet ads: context counts

Tablet ads: context counts
Feature

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

Bridging the gap: How mobile is tying together online and offline customer journeys for Kellogg's, Lastminute.com and TUI UK

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