Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

amica ad

4 days ago

4 min read
Amica Life Insurance shatters taboos about mortality with open dialogues of love and loss
mother
Person opening X app on their mobile phone

21 Nov 2023

12 min read
X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained
brand safety
A man standing on a roof, fitting a solar panel

15 Nov 2023

5 min read
Why this planet-friendly home renovation startup isn’t marketing itself as sustainable
brand safety
X app on mobile phone display

14 Nov 2023

9 min read
Media buyers on alert as misinformation about Israel-Hamas worsens on X
Twitter
Illuminations in the form of flags in support of Israel in its war with Hamas at a McDonalds restaurant in Kyiv, Ukraine

10 Nov 2023

6 min read
As activists boycott pro-Israel brands, what should marketers do next?
Starbucks
X app logo

27 Oct 2023

12 min read
‘That bird is dead’ – how a year of Elon Musk tanked Twitter’s ad business
Twitter
love your mind campaign

25 Oct 2023

2 min read
Ad Council emphasizes importance of adult mental health in ‘Love, Your Mind’
Ad Council
playboy logo shown on a smartphone

25 Oct 2023

9 min read
From Bunnies to bytes, Playboy hops forward in the modern age
playboy
Mark Dolan

29 Sep 2023

5 min read
Is it game over for GB News?
news

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024