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Future of Media

3 days ago

8min read

Roblox or sandbox: which platforms will decide the future of the metaverse?

By Dani Gibson, The Drum Metaverse

4 days ago

10min read

The metaverse data privacy debate is getting feisty: here’s what you need to know

By Kendra Clark, The Drum Metaverse

17 Jan 2022

5min read

How the metaverse is blurring the lines between TV, theater and gaming

By Hannah Bowler, The Drum Metaverse

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

Latest

New

5min read
Getting closer to consumers with KOCs, the Chinese micro-influencers

By Michaela Zhu, Emerging Communications The Drum Network

Premium Item

New

6min read
Mindshare CMO warns on the dangers of being ‘siloed into media’ upon rebrand

By Sam Bradley, The Drum Future of Media

New

10min read
4 things marketers need to know before entering the metaverse

By Chris Sutcliffe, The Drum Metaverse

New

6min read

Sponsored

New initiative aims to support development of addressable media in European markets

By Jon Watts and Ian Maude, The Project X Institute Addressable media

New

3min read
WFA diversity guide details how to ‘block hate and fund positive representation’

By John McCarthy, The Drum Future of Media

3 days ago

4min read
This Week in the Metaverse: VR sales soar, Miller Lite’s virtual bar and Patrón NFTs

By Webb Wright, The Drum Metaverse

3 days ago

6min read
How to succeed & innovate with SEO in 2022

By Daniel Liddle, The Drum Network

3 days ago

4min read
A brave new world? Experiences in the metaverse

By Simon Evans, RPM The Drum Network

3 days ago

8min read
Roblox or sandbox: which platforms will decide the future of the metaverse?

By Dani Gibson, The Drum Metaverse

Premium Item

3 days ago

8min read
Will there be enough talent to build the metaverse?

By Shawn Lim, The Drum Metaverse

3 days ago

5min read
Brand evolution and the metaverse: don’t let these brands leave you behind

By Morgan Karpiel-Nicholas, Admind The Drum Network

3 days ago

2min read
Earnings call all but confirms we’ve hit peak Netflix

By John Glenday, The Drum subscription service

3 days ago

6min read
What are the top UX trends that will drive customer engagement this year?

By Neal Wright, Rawnet The Drum Network

3 days ago

5min read
‘I’m interested in what a world designed by me looks like’: experts’ metaverse hop...

By Sam Anderson, The Drum The Drum Network

4 days ago

6min read
New US bill aims to kill targeted advertising: the industry reacts

By Kendra Clark, The Drum Data

4 days ago

5min read
How KFC and Shein are creating success in a complex digital world

By David Fairfull, Opinion

 

Future of TV

See all

New

2min read
Toy Story and The Simpsons come to life in ‘House of Disney+’ ad

By Hannah Bowler, The Drum Disney

New

2min read
ITV counts down to launch of latest drama, Trigger Point, with a live OOH clock

By Hannah Bowler, The Drum ITV

3 days ago

2min read
Earnings call all but confirms we’ve hit peak Netflix

By John Glenday, The Drum subscription service

4 days ago

6min read
What’s shaking up the world of TV for media buyers in 2022?

By nicola teague, a Opinion

Media planning and buying

See all

New

4min read
German publishers raise new opposition to Google’s third-party cookie plans

By Chris Sutcliffe, The Drum Google

New

2min read
Toy Story and The Simpsons come to life in ‘House of Disney+’ ad

By Hannah Bowler, The Drum Disney

4 days ago

6min read
What’s shaking up the world of TV for media buyers in 2022?

By nicola teague, a Opinion

5 days ago

4min read
9 trends marketers should avoid in 2022

By Shrenik Gandhi, Opinion

Adtech

See all

New

4min read
German publishers raise new opposition to Google’s third-party cookie plans

By Chris Sutcliffe, The Drum Google

New

2min read
Muji uses haikus to promote reading for Singapore's National Library Board campaign

By Shawn Lim, The Drum creativity

3 days ago

4min read
This Week in the Metaverse: VR sales soar, Miller Lite’s virtual bar and Patrón NFTs

By Webb Wright, The Drum Metaverse

Premium Item

3 days ago

8min read
Will there be enough talent to build the metaverse?

By Shawn Lim, The Drum Metaverse

Brand safety

See all

New

10min read
BrewDog: timeline of a controversial brand

By Ellen Ormesher, The Drum Brewdog

New

10min read
4 things marketers need to know before entering the metaverse

By Chris Sutcliffe, The Drum Metaverse

New

2min read
Highly-charged Formula E campaign likens climate change to racing

By John Glenday, The Drum electric vehicles

3 days ago

3min read
Twitter shows John Cena’s ‘Peacemaker’ how to soft-block internet trolls

By John Glenday, The Drum Online Safety

Explore our new sections and topics

Modern Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Agency Business

The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.

Creativity

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

Future of Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

Work & Wellbeing

Remote working and the demands for fairer, more inclusive workplaces have transformed how our offices operate. This is where we explore what the future of work looks like.

Digital Transformation

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

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