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Zenith

Latest marketing and advertising news for Zenith, including insights and opinions.

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The Drum Digital Advertising Awards

IAB, Zenith, Digitas, Hello Fresh: Meet The Drum Digital Advertising Awards EU 2020 jury

Promoted

Sparking joy: tidying up programmatic media

Social media ad budgets continue to grow at 'expense of print', up 20% in 2019

Internet ad spend to exceed 50% of all global expenditure by 2021

Insatiable demand sees mobile internet usage hit 800 hours per year

Zenith names Publicis Media's Matt James as global brand president

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

China's online video views nears two hours in 2020, as global views hit one hour

Asia Pacific to account for 33.8% of global ad spend in 2020

Adspend in Iran set to reach US$2.1m by 2020, according to a new report by Zenith

Internet will account for 94% growth in adspend between 2017 and 2020, predicts Zenith

Programmatic usage to ascend to two thirds of global digital display market by 2019

Smartphone penetration predicted to hit 66% next year

Publicis Groupe

Publicis Media restructures China management team

Tom Goodwin, Zenith Media's head of innovation, begins monthly column for The Drum

video advertising

Global online video consumption and advertising to increase by a fifth in 2017

People on the Move

Stacey Shelly joins Zenith as EVP and global client lead to cover Coty business

UK ad spend growth forecast to suffer sharp dip amid Brexit and general election uncertainty

Media and entertainment brands confident about business growth, says Zenith survey

China, Japan and the US to drive a bounce back in luxury ad spend in 2017

Publicis creates bespoke media agency for Molson Coors US as brewer extends relationship

Publicis Media wins major Fiat Chrysler and Mars media accounts

Ad spend on social media tipped to equal that on newspapers by 2020, report suggests

Brexit vote fails to halt global ad market growth

Publicis Groupe

Publicis doesn’t think Brexit vote will rock future prospects as European growth spurs revenue

Google’s Nearby Notifications tech gets the Roald Dahl treatment on The BFG Dream Jar Trail

New forecasts lay out the economic impact of a Brexit for the ad industry

Google has increased its lead as the world’s top media owner and shows no signs of slowing

Publicis Media shakes-up UK senior team as AKQA's Morrissey takes on CEO role, while SMG's...

Internet ad spend set to outpace TV by the end of 2017

ZenithOptimedia Worldwide restructures to create a new client leadership team

The Internet will replace TV as the biggest ad channel by 2018, predicts ZenithOptimedia

Two thirds of people will have a smartphone in 2018, says ZenithOptimedia report

ZenithOptimedia appoints Mark Howley as UK CEO in leadership shakeup

ZenithOptimedia absorbs FirstClick into Performics Worldwide

mobile advertising

2016 to be the year global mobile advertising overtakes newspapers