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Latest marketing and advertising news for Zenith, including insights and opinions.

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Internet ad spend to exceed 50% of all global expenditure by 2021

Insatiable demand sees mobile internet usage hit 800 hours per year

Zenith names Publicis Media's Matt James as global brand president

07 January 2019

65% of digital media will be programmatic by 2019 despite fraud and misplacement woes

19 November 2018

China's online video views nears two hours in 2020, as global views hit one hour

Asia Pacific to account for 33.8% of global ad spend in 2020

Adspend in Iran set to reach US$2.1m by 2020, according to a new report by Zenith

22 January 2018

Internet will account for 94% growth in adspend between 2017 and 2020, predicts Zenith

04 December 2017

Programmatic usage to ascend to two thirds of global digital display market by 2019

20 November 2017

Smartphone penetration predicted to hit 66% next year

16 October 2017

Publicis Media restructures China management team

04 September 2017

Tom Goodwin, Zenith Media's head of innovation, begins monthly column for The Drum

04 September 2017

Global online video consumption and advertising to increase by a fifth in 2017

Stacey Shelly joins Zenith as EVP and global client lead to cover Coty business

UK ad spend growth forecast to suffer sharp dip amid Brexit and general election uncertainty

Media and entertainment brands confident about business growth, says Zenith survey

China, Japan and the US to drive a bounce back in luxury ad spend in 2017

Publicis creates bespoke media agency for Molson Coors US as brewer extends relationship

08 February 2017

Publicis Media wins major Fiat Chrysler and Mars media accounts

22 December 2016

Ad spend on social media tipped to equal that on newspapers by 2020, report suggests

05 December 2016

Brexit vote fails to halt global ad market growth

12 September 2016

Publicis doesn’t think Brexit vote will rock future prospects as European growth spurs revenue

Google’s Nearby Notifications tech gets the Roald Dahl treatment on The BFG Dream Jar Trail

New forecasts lay out the economic impact of a Brexit for the ad industry

Google has increased its lead as the world’s top media owner and shows no signs of slowing

Publicis Media shakes-up UK senior team as AKQA's Morrissey takes on CEO role, while SMG's...

Internet ad spend set to outpace TV by the end of 2017

ZenithOptimedia Worldwide restructures to create a new client leadership team

16 December 2015

The Internet will replace TV as the biggest ad channel by 2018, predicts ZenithOptimedia

07 December 2015

Two thirds of people will have a smartphone in 2018, says ZenithOptimedia report

23 November 2015

ZenithOptimedia appoints Mark Howley as UK CEO in leadership shakeup

15 October 2015

ZenithOptimedia absorbs FirstClick into Performics Worldwide

06 October 2015

2016 to be the year global mobile advertising overtakes newspapers

14 September 2015

People will spend an hour a day watching online video next year

Coty names ZenithOptimedia as global media agency

Internet will be biggest advertising medium in third of global ad market by 2017