IAB UK, The Digital Voice, Too Many Dreams ltd, Zenith, Digitas, Bluestripe Group, and Hello Fresh are among the industry experts set to judge The Drum Digital Advertising Awards Europe 2020.
IAB, Zenith, Digitas, Hello Fresh: Meet The Drum Digital Advertising Award EU 2020 jury
These awards recognise and highlight the best examples of digital advertising in practice, rewarding those who actively show that what they do day in and day out works for their clients.
Entries are open to anybody in the digital media/advertising ecosystem who can show that they offer a high-value service or technology.
Below is a breakdown of eight jury members:
chief operating officer
McNeil is the COO of the IAB. Previous roles include COO of Work Club and CEO of Agency Republic with clients such as O2, Nivea, Sony, Cancer Research UK and Diageo. Prior to co-founding Agency Republic, McNeil was client services director at Claydon Heeley, running the British Airways account for six years.
I'm looking forward to submissions from across the sector and hoping to see the pinnacle of effective creativity
The Digital Voice
Smith is an independent digital consultant specialising in brand safety, fraud prevention, ethicial trading, piracy, programmatic trading, ad operations, PR, sales training, motivational speaking, ad trading and digital strategy. Her long term clients include Impact, Tug, Improve Digital & The 614 Group. Her other clients have included whiteBULLET, Philip Lee Lawyers, Grapeshot, Lexteq, Inskin Media, Admonsters and IFPI.
I have high expectations for this year's entries as we have seen an increase in innovation, automation and creativity as an industry over the last 12 months. I am keen to see strong video evidence, testimonials and creative examples to bring the entries to life and to tell a compelling story. It is especially important to explain what problem you solved and then prove with strong results what you achieved.
Too Many Dreams ltd
founder and managing director
Jenkins has spent over 20 years working with brands from the creative, advertising and mobileindustries, including launching two successful companies of his own - ShuffleDrop Management andToo Many Dreams Limited.
I am a neophiliac and am a fascinated by the new ways digital can be used to engage and delight audiences. With ‘traditional’ advertising channels including TV, audio and OOH all receiving a digital injection, I will be really interested to see where brands and their agencies have managed to connect different channels together, to create a more integrated brand experience, particularly if this gives rise to sequential storytelling across multiple channels. Too Many Dreams focuses on serving emerging tech brands, so I will be particularly keen to see award entries from start-ups and companies who have not considered entering an industry award ceremony as prestigious as The Drum Digital Advertising Awards before now.
head of performance media
Correa begun his career at Zenith seven years ago, joining one of the first dedicated social teams in the UK. He has worked across a significant number of the agency’s brands, including O2, Aviva, eOne, RBS, Mercedes & H&M.
I’ll be looking for entries that don’t focus simply on one-off executions, but really aim to transform their client’s approach to digital. The thing that’ll really make an entry standout to me will be a focus on measurement and demonstrable results.
Leila Seith Hassan
head of data and analytics
For the past 12 years, Seith Hassan has worked in large creative agencies and niche data consultancies in Australia, the USA, and Europe. Her analytics experience covers a wide variety of clients including American Express, Vodafone, IBM, British Airways and Nestle
We’ve seen such significant advances in technology and how we can use data recently, I’m looking forward to seeing how brands are using these advances to better connect to audiences. For something to stand out – I want to see how insights fed the creative and how that in turn drove results. I want submissions to be connected from end-to-end.
Pearse has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content, and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Pearse has transitioned from being a journalist in the digital sector, to advising some of the biggest tech companies and agencies on their content marketing strategy.
What I can't wait to see is some really powerful uses of data to inform creativity in advertising. The use of data to guide the creative executions of advertisers' communications with their customers is delivering some incredible outcomes. It will be exciting to see the new integrated experiences being delivered to consumers through the clever use of data.
vice president and senior director paid marketing, global
Vicente is currently the vice president of paid marketing at HelloFresh Global. She is a senior marketing leader, ex-Google and executive board advisor, with 18 years global marketing experience. Previous to HelloFresh, some of her roles included five years at Google advising some of the UK's largest financial services businesses on their market share growth strategies.
This event is one of the most prestigious in the industry and healthy competition is high! I am really looking forward to this year's entries, in particular to see how brands have adopted automation and creative best practices to better understand their customers and attract the right audiences at scale. I am particularly looking forward to see video examples of where brands bring their story to life, under a growth lens.
director, advertising data
Izlan's extensive experience in digital media includes brands like AOL, Disney, Telegraph, Auto Trader and ITV. In her current role, Izlan is responsible for developing advertising data partnerships, products, and analytics to power ITV's advanced advertising proposition. Prior to this, she and her team launched Auto Trader’s first data management platform, modernised its programmatic trading business, built an in-house media buying team.
There are radical changes and debates happening in our industry, which means there is huge opportunity for thinking in new, diverse, and innovative ways. I am looking forward to seeing ideas that challenge legacy conventions, and prove sustainable value for brands, consumers, and media in genera
These awards are open to entries. Make sure you submit your amazing work before Friday 14 February.
Partners of the awards are The Trade Desk