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ITV

Latest marketing and advertising news for ITV, including insights and opinions.

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Sky, ITV and Channel 4’s Robin Hood pitch to make marketers love TV again

ITV reports ‘strong’ 2018 results but warns of advertising challenges ahead

27 February 2019

BBC and ITV partner to launch Netflix-rival streaming service BritBox

27 February 2019

How ITV will flex its ‘marketing power’ to battle BT and Sky in PPV boxing

22 February 2019

ITV reshoots entire ad break with Lego in madcap movie marketing stunt

03 February 2019

Uber Eats set to become Love Island sponsor in record deal for ITV

31 January 2019

ITV and Veg power employ horror tropes go get kids rooting for veg

25 January 2019

ITV Creative unveils first of 52 new weekly TV idents in brand refresh

03 January 2019

ITV boss backs banned Iceland ad broadcast

06 December 2018

ITV hunts for new Love Island partner as Superdrug headline sponsorship ends

04 December 2018

ITV shakes off growing weight of economic uncertainty as online growth nudges 43%

07 November 2018

ITV sees Love Island as the future of how it works with brands

17 October 2018

The Drum Network

CrossCountry embarks on sponsorship of ITV travel show Gordon, Gino and Fred: Road Trip

11 October 2018

The best brand activations of 2018 so far: Converse, Greggs, Google & Tesla

19 September 2018

BBC, ITV and C4 pile pressure on government to instate social media watchdog

03 September 2018

UK Top Shazamed ads: BT Plus, ITV, O2 and Pretty Little Thing

UK Top Shazamed ads: ITV charges in with new drama Vanity Fair

ITV CEO to 'review' Love Island plastic surgery ads policy

'ITV will be more than TV': broadcaster sees ad revenues rise on back of Love Island & World...

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays

ITV under pressure to drop Love Island surgery ads as 40% of women say it harms body image

Roll of honour: how to win at The Drum Content Awards 2018

ASA to meet with NHS amid concerns Love Island surgery ads pose risk to teens' mental health

England penalty drama secures ITV largest UK TV audience since 2012 Olympics

Love Island breast enlargement spot sparks plastic surgery ad ban calls

Veteran ITV executive Ian Griffiths announces retirement

Studios and online performance give ITV first quarter boost

ZPG's uSwitch partners with Britain's Got Talent to lure new customers with discount promises

ITV blames ‘uncertain economic environment’ for advertising decline

28 February 2018

Brands reveal how RCS, the next-gen SMS, helps drive engagement with customers

27 February 2018

Roll of honour: what makes for a winning entry at The Drum Online Media Awards

15 January 2018

BBC dominates Christmas Day viewing figures as the Queen reigns supreme

26 December 2017

UK Top Shazamed Ads: ITV glides in at number seven while Apple reigns supreme

12 December 2017

ITV displays some nifty footwork for 2018 Dancing on Ice promo

04 December 2017

ITV News is launching three online-only shows in a major overhaul of its digital strategy

30 November 2017

Rival broadcasters Channel 4, ITV and Sky join forces to pitch value of TV advertising

30 November 2017