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ITV

Latest marketing and advertising news for ITV, including insights and opinions.

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ITV's creative director Tony Pipes talks about its semi-animated Rugby World Cup campaign

18 September 2019

Pride of Britain events chief to chair The Drum Experience Awards 2019

Jeremy Kyle cancellation 'low point' for ITV says controller Kevin Lygo

Britbox, Amazon, Channel 4 and Quibi set out their unique vision of the future of TV

Channel 4’s Dorothy Byrne – ‘TV needs to reinvent itself’

ITV and ASA create 'survival kit' to help Love Island influencers navigate ad rules

ITV suffers a 5% drop in ad revenue ahead of programmatic advertising embrace

‘We're not competing with other streaming services’ – ITV and BBC chiefs on BritBox UK

ITV & BBC set aside rivalries with BritBox UK go-ahead

ITV strives for viewability transparency with Meetrics partnership

Global signs Love Island podcasting deal with ITV

Should the Jeremy Kyle reality TV probe worry sponsors?

ITV chief Dame Carolyn McCall on digital transformation, diversity quotas and leadership

ITV’s Carolyn McCall & entrepreneur Sherry Coutu inducted into BIMA Hall of Fame

Political and economic uncertainty erodes ITV ad revenue

Vice, Al Jazeera, Joe Media, Drive Tribe, Disney: The Drum Online Media Awards 2019 winners

PinkNews, Beano Studios, CNN, The Evening Standard :The Drum Online Media Awards 2019 winners

The Evening Standard and Channel 4 conquer The Drum Online Media Awards 2019

ITV turns its divisive presenter Piers Morgan into a hairdryer

ITV unveils visual soliloquy that highlights TV's role in shaping British culture

ITV partners with Amobee to create addressable TV ad platform

Sky, ITV and Channel 4’s Robin Hood pitch to make marketers love TV again

ITV reports ‘strong’ 2018 results but warns of advertising challenges ahead

27 February 2019

BBC and ITV partner to launch Netflix-rival streaming service BritBox

27 February 2019

How ITV will flex its ‘marketing power’ to battle BT and Sky in PPV boxing

22 February 2019

ITV reshoots entire ad break with Lego in madcap movie marketing stunt

03 February 2019

Uber Eats set to become Love Island sponsor in record deal for ITV

31 January 2019

ITV and Veg power employ horror tropes go get kids rooting for veg

25 January 2019

ITV Creative unveils first of 52 new weekly TV idents in brand refresh

03 January 2019

ITV boss backs banned Iceland ad broadcast

06 December 2018

ITV hunts for new Love Island partner as Superdrug headline sponsorship ends

04 December 2018

ITV shakes off growing weight of economic uncertainty as online growth nudges 43%

07 November 2018

ITV sees Love Island as the future of how it works with brands

17 October 2018

The Drum Network

CrossCountry embarks on sponsorship of ITV travel show Gordon, Gino and Fred: Road Trip

11 October 2018

The most effective brand activations: Converse, Greggs, Google, Tesla

19 September 2018

BBC, ITV and C4 pile pressure on government to instate social media watchdog

03 September 2018