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Latest marketing and advertising news for ITV, including insights and opinions.

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ITV unveils addressable TV ad solution Planet V as Sky AdSmart alternative

12 November 2019

'We're not trying to emulate Netflix': BritBox's plan to find its place among streaming services

12 November 2019

ITV lands Just Eat and Travel Republic as sponsors for Love Island and Take Me Out

28 October 2019

ITV continues mental wellness commitment with poignant TV guide-style print ads

24 October 2019

ITV Hub surpasses 30m users target

22 October 2019

Britbox appoints Total Media, ITV Creative and Taylor Herring as agency partners

11 October 2019

UK broadcasters provide £10m free airtime to kids health campaigns

10 October 2019

ITV launches Instagram news show The Rundown aimed at teens

18 September 2019

ITV's creative director Tony Pipes talks about its semi-animated Rugby World Cup campaign

18 September 2019

Pride of Britain events chief to chair The Drum Experience Awards 2019

Jeremy Kyle cancellation 'low point' for ITV says controller Kevin Lygo

Britbox, Amazon, Channel 4 and Quibi set out their unique vision of the future of TV

Channel 4’s Dorothy Byrne – ‘TV needs to reinvent itself’

ITV and ASA create 'survival kit' to help Love Island influencers navigate ad rules

ITV suffers a 5% drop in ad revenue ahead of programmatic advertising embrace

‘We're not competing with other streaming services’ – ITV and BBC chiefs on BritBox UK

ITV & BBC set aside rivalries with BritBox UK go-ahead

ITV strives for viewability transparency with Meetrics partnership

Global signs Love Island podcasting deal with ITV

Should the Jeremy Kyle reality TV probe worry sponsors?

ITV chief Dame Carolyn McCall on digital transformation, diversity quotas and leadership

ITV’s Carolyn McCall & entrepreneur Sherry Coutu inducted into BIMA Hall of Fame

Political and economic uncertainty erodes ITV ad revenue

Vice, Al Jazeera, Joe Media, Drive Tribe, Disney: The Drum Online Media Awards 2019 winners

PinkNews, Beano Studios, CNN, The Evening Standard :The Drum Online Media Awards 2019 winners

The Evening Standard and Channel 4 conquer The Drum Online Media Awards 2019

ITV turns its divisive presenter Piers Morgan into a hairdryer

ITV unveils visual soliloquy that highlights TV's role in shaping British culture

ITV partners with Amobee to create addressable TV ad platform

Sky, ITV and Channel 4’s Robin Hood pitch to make marketers love TV again

ITV reports ‘strong’ 2018 results but warns of advertising challenges ahead

27 February 2019

BBC and ITV partner to launch Netflix-rival streaming service BritBox

27 February 2019

How ITV will flex its ‘marketing power’ to battle BT and Sky in PPV boxing

22 February 2019

ITV reshoots entire ad break with Lego in madcap movie marketing stunt

03 February 2019

Uber Eats set to become Love Island sponsor in record deal for ITV

31 January 2019

ITV and Veg power employ horror tropes go get kids rooting for veg

25 January 2019

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