Ad of the Day: Britain Get Talking says mental health hardest subject for school children
The cost of living crisis, a pandemic and troubling world events have all had a negative impact on kid’s mental wellbeing.
Featuring a cast of children from across the UK, the latest ad from ITV’s Britain Get Talking doubles down that out of all the school subjects, often mental health is the hardest for kids to grasp. The spot rallies adults to encourage children to “do their homework and get talking” when it comes to how they are feeling.
To coincide with the ad, ITV is working directly with schools and charity partners — Mind, YoungMinds and the Scottish Association for Mental Health (SAMH).
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Presenting duo Ant and Dec are also continuing their support of the initiative by featuring in a fun and interactive assembly film, which teachers are able to use to help explain the homework to their pupils and parents or carers.
Susie Braun, director of social purpose at ITV, said: “ITV’s landmark Britain Get Talking campaign has led to over 100 million new or meaningful conversations since launch, but mental health has declined in almost 40% of British school children is a staunchly sobering statistic.
“This year, we’re continuing to focus on young people, as simply asking a child what’s on their mind can be key to them opening up and easing their worries.”
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According to research conducted by YoungMinds, 87% of young people worry about climate change and 82% worry about political issues such as war and conflict. Often, parents shy away from talking about these ‘adult’ topics, as they don’t want to worry their children, but their children are already aware of and worrying about these issues.
Dr Sarah Hughes, chief executive officer at Mind, says: “It’s so important we hold space to ask the children in our lives, ‘What’s on your mind?’. That’s why we’re proud to support ITV’s Britain Get Talking campaign.
“Talking isn’t the whole solution, but it can help us feel more able to cope and encourage us to seek support if we need to. And we know that the earlier a person can get support for their mental health, the more effective it’s likely to be.”
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Credits
Creative studio: Uncommon Creative Studio
Project name: Britain Get Talking: The Hardest Subject
Client: ITV
Production company: Anonymous Content
Director: Thirty Two
Director of photography: Ben Fordesman
Producer: George Saunders
Executive producer: Daisy Mellors
Edit: The Assembly Rooms
Editor: Eve Ashwell
Edit assist: Tamara Ishida
Producer: Phoebe Armstrong-Beaver
Music: Soundtree Music
Composed / produced by: Luke Fabia
Sound: Factory
Sound design and mix: Anthony Moore / James Utting
Producer: Beth Massey
Post-production: Rascal
Colorist: James Bamford
2D lead: John Thornton
Producer: Andrew Grayshon
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.