Puzzling ITV billboard spurs on ‘deadly’ Lionesses ahead of World Cup quarter-final
England will play Colombia on Saturday in Australia - the ad gets the point across in an engaging way.
ITV's Women's World Cup billboard / ITV
Australia is well-known for its deadly animals and creepy crawlies, but is it prepared to hear the roar of England’s Lionesses? The women’s football team will play Columbia this weekend in the Women’s World Cup quarter-final, streamed on ITV.
To mark the occasion, the broadcaster has revealed a series of billboards that confidently lay bare the players' skill.
The campaign was developed in-house by creatives Tom Hall and Bailey & Joaquin. EssenceMediacom handled media planning and buying.
On the project, Hall said: "Chloe Kelly's penalty clocked in at 111kph - deadly speeds that cap off a deadly performance from the Lionesses so far. The creative continues the celebration of the team's incredible achievements, along with the wider ITV World Cup campaign."
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England v Colombia is live and exclusive on ITV1 and ITVX from 10.45 am on Saturday, August 12.
Jane Stiller, chief marketing officer at ITV, added: “ITV will be proudly broadcasting England's unmissable quarter-finals clash with Colombia this Saturday. Our campaign has aimed to build and reflect the nation's excitement by creating these distinctive, fun and engaging executions which will be seen around the country."
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.