The Drum Awards Festival - Media

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Categories Marketing Agencies Creative Media Sustainability Technology

OOH

OOH, or Out-of-Home, is used by brands to advertise outside of a consumers home. Billboards and posters are common forms of OOH advertising, especially in high traffic public places.

We explore how brands are utilizing Out-of-Home advertising to create visual, impactful campaigns that raise brand awareness and promote a message or product / service.

Netflix Squid Game OOH

New

3 min read
Netflix’s ‘Squid Game: The Challenge’ campaign tests the price of morality in real l...
netflix
Oatly OOH ad

23 Nov 2023

2 min read
Ad of the Day: Oatly hacks outdoor murals in forced perspective stunts
OOH
A billboard over a busy road

22 Nov 2023

5 min read
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
The Drum Network
Cadbury out-of-home billboard

20 Nov 2023

3 min read
Cadbury brings back chocolate coins in time for Christmas with over the top OOH ad
cadbury
Sphere

13 Nov 2023

1 min read
Ad of the Day: Autodesk partners with Marvel on mammoth Sphere activation in Vegas
OOH
taj majal tea OOH

16 Oct 2023

2 min read
Ad of the Day: Taj Mahal Tea wins Guinness World Record for rain-activated music billboard
Ad of the Day
Los Angeles Tourism out-of-home work

12 Oct 2023

3 min read
Los Angeles Tourism sells the LA lifestyle with blockbuster campaign in UK & Ireland
Los Angeles
Arc'teryx campaign

05 Oct 2023

4 min read
Arc’teryx debuts first campaign, ‘No Wasted Days,’ to inspire global wanderlust
Experiential Marketing
EA SPORTS FC 24 campaign

28 Sep 2023

2 min read
Erling Haaland & Vinicius Jr come to life in 3D ads heralding ‘EA Sports FC 24’ rebran...
Sony Playstation

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