Categories Marketing Agencies Creative Media Sustainability Technology

ITV

UK commercial broadcaster ITV is balancing the demands of linear consumption with creating a digital product that keeps audiences engaged with its hit shows like Love Island and The X Factor. It is reducing its reliance on traditional advertising and is looking at ecommerce, product placements and more to better monetize audiences.

GTB - 01

16 May 2023

2 min read
Ad of the Day: ITV mock exam papers encourage kids to speak up about their mental health
ITV

09 May 2023

2 min read
ITV and Scope show devastating impact cost of living crisis has on disabled people
ITV
ITV

24 Apr 2023

1 min read
ITV celebrates Eid with campaign from Uncommon
ITV
ITV

06 Apr 2023

3 min read
ITV speaks out against trolling by ‘casual critics’
ITV
ITV

05 Apr 2023

2 min read
More than a dozen top brands are now trialing ITV’s retail media solution
ITV
ITVx

30 Mar 2023

1 min read
ITVX flexes its transatlantic content chops with Bay/Watch
ITV
ITV

02 Mar 2023

2 min read
ITV added 400 advertisers in 2022, but there's spend 'caution' ahead
ITV
Saturday Night Takeaway logo

16 Feb 2023

2 min read
Rightmove sponsors Saturday Night Takeaway for brand awareness play
Rightmove
ITV

24 Jan 2023

3 min read
ITV increases investment in ‘critical part’ InfoSum by 50%
ITV

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024