Best Ads of the Week: Burger King confuses kids & Dove stands up for real virtual beauty

This week, Burger King’s plant-based products leave kids confused, Dove took a stand against overly sexualized women fronting video games and BMW Films returned with epic teaser starring Pom Klementieff and Uma Thurman.

Burger King: Confusing Times by David Madrid

Children’s imaginations know no limits and neither does their confusion at times, evident in this new ad campaign from Burger King.

Dove: Real Virtual Beauty by Lola MullenLowe

Partnering with Epic Games’s Unreal Engine education team and Women in Games, Dove wants to eliminate beauty stereotypes and build the next generation of young players’ self-esteem and body confidence.

BMW: The Calm by Joseph Kosinski

Starring French actress Pom Klementieff with a cameo from Uma Thurman, teasers for ‘The Calm’ landed this week. It promises a seven-minute epic and a world-first silent car chase and sees the Kill Bill actress plays the role of a secret agent tasked with delivering a package to Cannes.

ITV: Britain Get Talking by Uncommon Creative Studio

To raise awareness about exam stress, ITV has teamed up with Mind, YoungMinds and the Scottish Association for Mental Health on this thought-provoking ad campaign.

The Self Space: Open Letters by Calling

Calling commissioned real people to write candidly about their mental health in a series of beautiful letters for The Self Space. These would eventually be shown on billboards alongside portraits by award-winning photographer Charlie Clift.

Canada Post: Lighter on the Earth by The&Partnership

Canada Post touted its carbon credentials with a spot that doubled down on its commitment to ensuring it leaves little impact on the country’s natural environment.

Waterdrop: No Sugar, Less Plastic by Jung Von Matt

This dystopian ad for Waterdrop sees people going about their day-to-day lives as the voiceover states: “This is the story about a world cursed with sugar plastic, where an industry turned good water into something, well, different.”

Mint Mobile: Jury Duty by Maximum Effort

Hollywood celebrity and adland favorite Ryan Reynolds enlisted the breakout name from Amazon’s mockumentary Jury Duty – Ronald Gladden. In the short commercial, the Deadpool actor assures a reluctant Gladden that despite his trust issues after being duped into his recent role as America’s favorite juror, he can rely on him.

Oatly: Will it Swap? by Oatly Global Content Studio

Ever wondered if Southerners in the US would enjoy oat milk-based jambalaya and crawfish fetuccini? Oatly sought to find out in this ad.

Lipton: Obviously by Founders Agency

Obviously, your boss will love a mechanical bull in his office. Obviously, a painter will need his models to hold the same pose for several days. Obviously, Lipton is entering the spiked iced tea category. These truths come from a new creative campaign from Litpon, which announces the launch of its alcoholic offering.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.