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ITV

UK commercial broadcaster ITV is balancing the demands of linear consumption with creating a digital product that keeps audiences engaged with its hit shows like Love Island and The X Factor. It is reducing its reliance on traditional advertising and is looking at ecommerce, product placements and more to better monetize audiences.

Saturday Night Takeaway logo

16 Feb 2023

2 min read
Rightmove sponsors Saturday Night Takeaway for brand awareness play
Rightmove
ITV

24 Jan 2023

3 min read
ITV increases investment in ‘critical part’ InfoSum by 50%
ITV
Kate Waters offers advice to brands to navigate living cost crisis messaging

24 Jan 2023

3 min read
Stop ‘holding up a mirror’ to consumers in the cost-of-living crisis, urges ITV direct...
cost of living
ITVX

20 Jan 2023

2 min read
ITV billboard melts in real-time to promote natural history show
ITV
The billboard has been unveiled to coincide with the launch of ITV's new streaming platform

08 Dec 2022

3 min read
ITVX butters up viewers with popcorn dispensing billboard
ITV
ITVX lands December 8

07 Dec 2022

6 min read
How ITV plans to spend £45m marketing its streaming service
Video Streaming
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Out Of Home
England vs Senegal

06 Dec 2022

7 min read
Brands could pay £400,000 for an ad during England v France World Cup game
Fifa World Cup
Samsung TV Plus hosts the Bon Appétit FAST channel

25 Nov 2022

6 min read
WTF are Fast channels (and should advertisers care)?
Connected TV

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