Creativity Brand Purpose Awards Case Studies

The Drum Awards for Marketing: the absolute best campaigns and talent from 2022

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By Dani Gibson | Senior Writer

June 15, 2022 | 9 min read

The Drum Awards for Marketing reward brands and marketing teams that truly understand their customers.

From Johnnie Walker to Pampers and Ben’s Original, some of the world’s top brands, agencies and organizations have been recognized for outstanding work in their respective categories at our annual awards ceremony.

Below, we round up the campaigns, teams and talent that have been awarded in 2022.

Marketing Awards 2022

The Drum Awards for Marketing winners revealed

Advertising

Klarna, Motel, Bountiful Cow and Kinetic

’Discover the Truth’

Klarna marketing awards 2022

Click here to read the full case study.

Automotive & Transport

Megabus and Tin Man

’The Grand Reunion’

Click here to read the full case study.

B2B

Finastra and Silver Agency

’Open by {default}’

Click here to read the full case study.

B2B Brand Team of the Year

Lycored

Click here to read the full case study.

B2B Integrated

GenM and Propaganda

genm b2b integrated winner 2022

Click here to read the full case study.

B2C Integrated, FMCG and the Grand Prix

PHD UK and Diageo for Guinness

’Looks Like Guinness’

Click here to read the full case study.

Best Brand Experience or Event

Diageo and BCR Imagination Arts for Johnnie Walker

Click here to read the full case study.

Best Responce to Change and Rebrand or Relaunch Strategy of the Year

Ben’s Original and The&Partnership

’We are all original recipes’

Click here to read the full case study.

Best Technology-led Innovation and Mobile

Pampers and Arcadia

Tech Led Winner

Click here to read the full case study.

Brand Collaboration or Partnership

AB InBev and Copa90

’Messi’s 644 toast to the goalkeepers’

Click here to read the full case study.

Brand of the Year

Nike

Nike

Brand Development or Extension of the Year

Sky for Sky Glass

Click here to read the full case study.

Branded Content

Something and Johnnie Walker

’The One Who Keeps Walking’

Click here to read the full case study.

Chair Award and Media Planning or Buying

PHD Global and The North Face EMEA

’Power Further, Together’

power together

Click here to read the full case study.

Customer Insight

Zenith UK and Reckitt for Durex

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’Private to Public - Changing The Game for Lubricants’

my sex my way

Design

Bader Rutter and Milwaukee Bucks

’Big Footprint’

Click here to read the full case study.

Digital

Tin Man and Unilever

’The Clean Edit’

the clean edit

Click here to read the full case study.

Diversity & Inclusion Company of the Year

Purple Goat Agency

Purple Goat Agency

Emerging Brand of the Year

This

This

Click here to read the case study.

Finance & Professional Services

Starling Bank

’Seat At The Table’

Click here to read the case study.

Healthcare & Pharma

Transiris/Retina

’The Art of Cells’

Click here to read the case study.

Long Term Marketing Strategy (3 Years or More)

The Tree and Wenzel’s

’Love food, love Wenzel’s’

Most Effective Promotion of The Year

Inbrax and Techno Latam

’Settlements’ (Favela)

Click here to read the case study.

Most Effective use of Data or Insights

Ad-Lib.io and Nestlé Indonesia

nestle indonesia

Click here to read the case study.

Music & Entertainment

Zerotrillion and Niagara Falls Tourism

’Alessia Cara Live from Niagara Falls’

Click here to read the case study.

New Product or Service Launch Strategy of the Year

PrettyGreen and What They Said

Pantene

Click here to read the case study.

Not for Profit

Cow and World Animal Protection

’Factory Farm Play Set’

Click here to read the case study.

PR

McDonald’s and Ready 10

’Three Fries’

Click here to read the case study.

Public Sector

Police Scotland

’That Guy’

Click here to read the case study.

Retail & E-commerce and Social Purpose

Fanclub and MusicMagpie

’Mount Recyclemore’

Click here to read the case study.

SEO

Reboot Online and ClearItWaste.co.uk

’An Atomic Content Hub for Clear It Waste’

clear it waste

Social Media

Heinz

’Christmas Dinner Big Soup’

Click here to read the case study.

Sponsorship

CHS and The Allianz Group

‘What Would You Tell Your 8-Year-Old Self?’

Click here to read the case study.

Sport & Leisure

DP World Tour and C113 Callaway Golf

’The Farthest Golf Shot Caught in a Moving Car’

Click here to read the case study.

The FT Investment in Brand Award

Adidas

Adidas: Impossible Is Nothing

By Adidas

Overall Rating 1/5

Vote now

Click here to read the case study.

Travel & Tourism

Qumin and Moxy Hotels

’Where Brave Starts’

Click here to read the case study.

Check out which of The Drum Awards are currently open for entry.

Creativity Brand Purpose Awards Case Studies

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