Categories Marketing Agencies Creative Media Sustainability Technology

IAB

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the US and in Europe.

IAB Europe AdEx Benchmark study reveals digital ad spend

08 Jun 2023

3 min read
Digital ad spend in Europe grew by 9.8% in 2022, marketers react
IAB
5 retro TV sets with thumbs ups

28 Apr 2023

8 min read
TV & media leaders share 5 trends we can expect to see during the 2023 upfronts season
Upfronts
3D shopping cart and credit card coming out of mobile phone screen

19 Apr 2023

5 min read
Retail media: how ad agencies decide where to spend in an increasingly crowded space
Retail media
Marketing graphics

15 Mar 2023

4 min read
4A’s, ANA and IAB launch joint effort to revamp standard T&Cs for media buying
media
Playstation controller

09 Mar 2023

4 min read
Overheard at IAB Playfronts: ‘Content is king, but distribution is God’
IAB
Gaming

07 Feb 2023

4 min read
IAB UK expects CTV and gaming ad spend to double by 2026
adspend
IAB fights back against FTC

15 Nov 2022

3 min read
IAB rallies against FTC regulations that ‘could criminalize the internet itself’
Data & Privacy
CTV buying needs greater transparency

27 Sep 2022

3 min read
CTV must get better at telling brands where their ads are, finds study
CTV
red tape

13 Sep 2022

3 min read
Why publishers worry red tape will strangle audience monetization
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