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Latest marketing and advertising news for LIDA, including insights and opinions.

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Xavier Rees: protecting ‘customer engagement’ as a specialism has never been more crucial

mergers and acquisitions (M&A)

M&C Saatchi absorbs Lida as the creative agency restocks after redundancies

Lida marries the ‘best of art and science’ with twin appointments

Lida flies Jonathan Goodman back from US to fill vacant CEO role

Ditch the Pitch: Virgin brand chief Lisa Thomas says not to always use the pitch to find the...

People on the Move

Tom Thomas departs Lida for global role at Tug

Creative Work of the Week: Cute animal alert as Blue Cross explores the vital roles of pets

Royal Mail picks Lida for CRM after procurement driven review

M&C Saatchi acquires New York-based MCD Partners

The Open University hands integrated creative account to LIDA

Lida names Trefor Thomas as chief creative officer

M&C Saatchi reports 17% profit spike for 2014

On the ground at SXSW: A stroll around digital Disneyland

Chip Shop Awards Hall of Fame: Judges reveal their top picks from over the years

british airways

Why British Airways believes marketing and commercial can work together for the customer

Creative Showcase: Creative directors from R/GA, BBH, FCB Inferno and more pick their favourites...

Oxfam appoints Lida for £5m direct and digital fundraising account

National Trust supports ‘50 things to do before you’re 11¾’ with glow in the dark campaign

Promoted

DMA Awards: Nicky Bullard takes us inside the judges' room

Virgin Holidays

Virgin Holidays continue to celebrate gay marriage with honeymoon giveaway

Lida appoints Sven Kaifel as its new head of design

Virgin Holidays

Virgin Holidays urges public ‘don’t be sorry’ about holiday pics, in cheeky reply to Three

Virgin Holidays

Virgin Holidays shows off its Caribbean Mojo in new campaign by M&C Saatchi and Lida

John Lewis Financial Services awards below-the-line account to Lida

LIDA opens first international office in Australia joining forces with M&C Saatchi Sydney

adVENT: Christmas cards and the problems that come with them

How to get a job in industry: Don't LOL in your CV, never sign off with "xx" or a smiley and...