Creative Work of the Week: Cute animal alert as Blue Cross explores the vital roles of pets
The votes are in and it’s official: the industry is a sucker for cat videos as much as anyone else. Creative Work of the Week goes to Lida’s new integrated campaign for animal care charity Blue Cross.
The creative shows the myriad ways pets help humans, from being our best friends to our partners in crime as children. It also introduces a new strapline for Blue Cross – 'Pets change lives. We change theirs' – which aims to inspire animal lovers to give back to the charity as way of giving back to their pets.
The campaign is running across digital, video on demand and national and regional radio throughout July.
Camilla Patel, client services director at Lida, said: “We are immensely proud of our ongoing work with Blue Cross. This new campaign highlights the vast benefits pets bring to us as a society and as individuals, and why the charity is dedicated to helping pets in need.
"With more financial support, Blue Cross can help even more pets fulfil their true potential."