Lida veteran Jonathan Goodman has returned from leading the agency’s expansion in the US to take on the vacant chief executive officer role in the UK.
The M&C Saatchi Group agency is hoping the appointment will draw a line under a tumultuous period following several high profile exits.
Goodman replaces Victoria Fox who resigned earlier this year alongside chairman Matthew Heath.
Goodman joined the agency in 2010 and was made managing director in 2014 before becoming became partner and president of Lida New York.
He will return to the UK in January, and sit alongside chief creative officer, Ben Golik and newly-promoted chief operating officer, Claire Cootes in leading the agency.
He will also continue to oversee the New York office, supported by Georgia Graham-Leigh who has been promoted to the role of managing director and chief strategy officer, Graham Phillips.
“Lida has an infectious desire to win and push for the very best work. Having successfully taken this approach to the US, I am thrilled to bring my learnings back to the UK,” Goodman said. “Lida runs through my veins, and I can’t wait to get stuck in to the challenge of redefining and reinvigorating the agency for the future.”
Moray MacLennan, chief executive M&C Saatchi Worldwide, added that the agency “continues to be a hugely important part” of the group’s offering despite the departures of its most senior execs and the loss of two key accounts in Boots and Ikea.
“[Goodman] understands the core ingredients needed to grow a successful agency, as we’ve seen with his successful launch of the New York office,” added MacLennan. “I’m looking forward to seeing the next chapter of Lida’s development.”